VP, Go-to-Market Strategy – Execution

Role Overview

• Define and lead the end-to-end go-to-market strategy for Pharma Solutions offerings.
• Develop clear commercialization strategies for new and existing products.
• Identify priority growth opportunities across pharmaceutical manufacturers, brands, advertising agencies, and market access stakeholders.
• Ensure GTM strategies align with company revenue objectives and broader commercial priorities.
• Lead the planning and execution of product and solution launches across the pharma portfolio.
• Develop launch frameworks that include: Market readiness plans, Sales enablement materials, Messaging and positioning, Customer engagement strategies.
• Establish repeatable GTM processes that allow the organization to efficiently bring new solutions to market.
• Define and refine the value proposition and messaging for pharma solutions in partnership with marketing and product teams.
• Drive collaboration across teams to ensure the organization operates with a cohesive commercial strategy and execution plan.
• Establish operating rhythms and processes to support GTM planning, prioritization, and execution.
• Serve as the cross-functional leader for go-to-market execution, ensuring alignment across: Sales, Product & Engineering, Marketing, Customer success, Sales Enablement & Market Activation.
• Equip the sales organization with the tools and resources needed to effectively sell the company’s solutions.
• Support strategic deals by helping position solutions and articulate value to pharmaceutical clients.
• Develop sales enablement strategies including: Commercial playbooks, Competitive positioning, Customer narratives, Training and enablement resources.
• Use market insights to guide GTM strategy, product prioritization, and commercial investments.
• Monitor industry trends, competitive dynamics, and emerging opportunities within: Pharmaceutical commercialization, Market access innovation, Digital health engagement, Patient affordability and access solutions.
• Define and track KPIs that measure the effectiveness of GTM strategies and commercial execution.
• Analyze market adoption, program utilization, customer engagement, and commercial performance.
• Continuously refine GTM strategies based on performance insights and evolving market needs.

Requirements

• 12+ years of experience in commercial strategy, go-to-market leadership, or product commercialization
• Experience working with pharmaceutical manufacturers, digital health platforms, or healthcare technology companies
• Demonstrated success launching and scaling B2B healthcare or pharma solutions
• Strong understanding of pharmaceutical market access, commercialization, and brand strategy
• Proven ability to lead cross-functional initiatives across product, marketing, and sales teams
• Excellent executive communication and stakeholder management skills.

Benefits

• medical, dental, and vision insurance
• 401(k) with a company match
• ESPP
• unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• mental wellness and financial wellness programs
• fertility benefits
• generous parental leave
• pet insurance
• supplemental life insurance for you and your dependents
• company-paid short-term and long-term disability