About this role
Role Overview
- Secures unique placements using media outreach (phone and email pitching) , to include 5-10 unique placements a month in Tier 3 or higher outlets
- Provides social media/competitive intel report and contribut es to creative ideation / new pitch concepts that can be shared with clients
- Monitors trend/industry news for client coverage for account team review ; may assist with compiling trend and industry research into client-facing email or agenda updates
- Supports weekly coverage upload and reporting within agency’s dashboard
- Researches and builds media and influencer lists
- Assists account team with research ing client speaking opportunities, industry awards, and competitor analysis
- May sit in on conference calls (target 1 – 2 call s per month for each client)
- Participates in brainstorms
- Assists the team in tracking media hits , influencer engagement metrics, and updates in monthly and quarterly activity reports
- Executes various client program components
- Supports account team with client event logistics and daily tasks involved
- Assists with p ress kits and media mailers , sample requests, and inventory tracking
- Provides research support for account team
- Drafts client-ready emails for manager review, press material s , creative pitches, help s contribute to sections of event/launch strategy docs, and other client communications
- Participates in agency’s development programs
- Contributes positively to the culture, atmosphere and values and exudes a positive outlook on his/her team
- Establishes professional and respectful employee relationships within division and agency
- Monitors and records time in agency’s system
Requirements
- Bachelor’s Degree (communications, liberal arts, business or marketing focus preferred)
- Strong writing (AP style), editing, listening and verbal communications skills.
- Resourceful and solutions focused.
- Capable of multitasking, prioritizing and organizing.
- Excellent attention to detail.
- Self-motivated and able to work well in a collaborative environment as well as individually.
- Effectively manages time, follows up, and is results driven.
- Proficiency in Microsoft Office applications and use|development of media databases.