Key skills
AnalyticsLeadershipCommunication
About this role
Role Overview
- Lead U.S. launch strategy for a Neuromuscular Rare Disease asset
- Partner across insights, customer experience, content, and media teams to translate deep human insights into integrated strategies
- Drive creative excellence and campaign effectiveness by shaping brand strategy, validating messaging and concepts
- Implement best in class digital marketing strategies
- Foster a high performing team that proactively interfaces across key functions to achieve product strategies and objectives
- Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team
Requirements
- Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
- Minimum of 8 years of experience in commercial Marketing required; multi-functional experience in pharmaceutical or healthcare preferred
- Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
- Transformational Leader with strategic experiences to transform the business into next generation engagement
- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
- Detail-oriented with the ability to manage multiple tasks, priorities and deadlines.
Benefits
- health, life and disability benefits
- 401(k) with company contribution and match
- generous time off package including vacation, personal days, holidays and other leaves