Director, E-Commerce Growth and Marketplace Partnerships

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers. The Director of E-Commerce Growth & Marketplace Partnerships will lead the strategy and execution of marketplace growth for third-party partner brands across various platforms, driving profitable revenue growth and managing cross-functional resources.

Responsibilities:

• Own revenue and profitability across Amazon, TikTok Shop, and other third-party commerce platforms
• Develop and execute strategies to scale partner brand sales across marketplaces
• Drive profitable growth through optimized merchandising, pricing, and marketing investment
• Identify and expand opportunities across additional e-commerce platforms and channels
• Architect the TikTok Shop Affiliate strategy, managing the Affiliate Center and creator-led "Live Shopping" funnels to turn social momentum into measurable business impact
• Partner with creative teams to produce "Algorithm-First" content that reduce purchase friction
• Serve as the primary strategic partner and operator for supported brands
• Act as a GM for partner brands, coordinating resources across marketing, operations, sourcing, and logistics
• Build strong relationships with partner brands and ensure alignment on strategy, performance, and growth initiatives
• Own marketplace merchandising strategy including product assortment, content optimization, promotions, and launches
• Manage marketplace storefronts and listings to maximize discoverability and conversion
• Oversee Account Health and platform compliance, managing Brand Registry, IP protection, and proactive resolution of potential account suspensions or counterfeit concerns
• Coordinate product photography, creative assets, and listing optimization
• Manage and optimize paid marketing investments across Amazon and TikTok Shop Develop data-driven strategies to improve CAC, ROAS, and contribution margin
• Monitor "Share of Voice" (SOV) metrics to ensure partner brands maintain a competitive edge in key beauty categories
• Partner with growth marketing teams to test and scale acquisition strategies
• Lead demand forecasting and inventory planning to support growth while minimizing stockouts and excess inventory
• Partner with supply chain, sourcing, and brand partners to ensure appropriate inventory levels
• Manage product lifecycle planning including launches and restocks
• Build scalable processes and operating frameworks to support marketplace growth
• Work cross-functionally with finance, supply chain, creative, and marketing teams
• Partner with finance to build budgets, forecast performance, and monitor profitability
• Oversee 3PL relationships supporting partner brands
• Identify opportunities to improve logistics efficiency, reduce costs, and eliminate operational friction
• Ensure seamless coordination between brands, warehouse partners, and marketplaces
• Identify and execute creative growth opportunities leveraging IPSY's competitive advantages
• Develop scalable systems and playbooks for onboarding and accelerating new partner brands
• Continuously evaluate marketplace trends, tools, and opportunities to drive incremental growth

Requirements:

• 10+ years of experience in e-commerce, marketplace management, or digital commerce
• Deep experience with Amazon marketplace operations and performance marketing
• Experience scaling brands on TikTok Shop or emerging social commerce platforms
• Proven track record of driving profitable revenue growth on third-party marketplaces
• Strong experience with inventory planning, forecasting, and supply chain coordination
• Proficiency in AI-driven personalization tools and advanced marketplace analytics
• Experience managing P&L ownership or GM-style responsibilities
• Ability to build operational frameworks and scalable processes
• Strong analytical and financial modeling skills, specifically relating to blended ROAS and Omni-channel LTV
• Experience managing cross-functional teams and external partners