Director, Integrated Field Targeting – Rare Disease

Role Overview

• Maintain and improve customer (HCP & Account) targeting strategy for all Novartis field teams
• Improve overall targeting methods by identifying and propagating the most up-to-date, effective, and efficient approaches within the team
• Recommend priority accounts / HCPs for field force engagement based on various factors like reimbursement trends, access positioning, network influence, historic responsiveness, brand strategy, competitive pressures, in-depth understanding of the local healthcare ecosystem, etc.
• Address specific account and HCP needs while also adhering to compliance guidelines
• Devise the call plan for accounts / HCP to balance workload across field force, while also catering to each account stakeholder’s unique needs and business objectives
• Support quarterly targeting and field NBA review with key stakeholders
• Support CRM and Field operations to ensure targeting and field NBAs are successfully implemented
• Work with Launch I&A team’s best practices to develop launch targeting and field NBA ahead of disease state education as well as product approval
• Provide insights on prioritization of accounts / HCPs for field force engagement based on various factors like reimbursement trends, access positioning, depth understanding of the local healthcare ecosystem, etc.
• Implement Next Best Action models across core marketing and field functions to drive better engagement with patients and HCPs
• Work with I&A marketing analytics team to ensure NBA provides a coordinated customer experience
• Coordinate targeting & NBA strategy across all field functions to drive a better customer experience
• Work with AI/Data science team to develop an NBA decision engine
• Develop a feedback mechanism to gather insights from the field to push for continuous improvement

Requirements

• Bachelor's degree in related field is required; Master of Science and/or MBA preferred
• Minimum 8+ years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry
• Proven track record of developing and implementing strategic goals and targets for large field teams
• Ability to inspire and guide cross-functional teams towards achieving strategic objectives
• Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies
• Experience in collaborating with senior leadership to align field goals with broader business objectives
• Strong understanding of market dynamics, competitive landscape, and industry trends in pharmaceuticals
• Exceptional communication and interpersonal skills, with the ability to effectively liaise between field teams and senior management
• Demonstrated ability to foster a culture of continuous improvement and data-driven decision-making
• Proficiency in using advanced analytics tools and technologies to support goal setting and performance evaluation

Benefits

• health, life and disability benefits
• 401(k) with company contribution and match
• generous time off package including vacation, personal days, holidays and other leaves