Senior Director, Global StudioX – Workflows and Content Solutions

Role Overview

• Lead the global StudioX strategy, roadmap, and operating model across Integrated Marketing Experience, ensuring the platform delivers world-class, data enabled, AI powered marketing execution at scale.
• Steward a global investment agenda by driving integrated workflows, governance, tools, best practices, and agile routines that accelerate speed, efficiency, and quality of marketing activation.
• Oversee the design, integration, and continuous improvement of StudioX’s workflow and technology architecture, including AI agentification, automation models, and content at scale capabilities.
• Envision and lead the development of ProdX —the generative AI capability powering modern content production—ensuring strong connectivity across all Integrated Marketing Experience disciplines.
• Build an end-to-end integration model linking media, creative, insights, data, measurement, consumer engagement, and commercialization workflows.
• Anticipate emerging trends in technology, artificial intelligence, and marketing operations to define future-back strategies that evolve StudioX into a next-generation global platform.
• Partner with Operating Unit StudioX leaders to drive capability rollout, track adoption, resolve pain points, and ensure seamless global to local enablement.
• Lead global bottler engagement for omnichannel content development and path to purchase execution, strengthening collaboration across the Coca-Cola system.
• Standardize, orchestrate, and govern technology, data models, and workflows across global hubs to enable ideas, experiences, and campaigns to scale quickly and consistently.
• Collaborate with global category teams and Integrated Marketing Experience discipline leads to ensure the operating model supports end-to-end consumer experiences powered by data and insight.
• Serve as the primary liaison to WPP’s StudioX network and other agency partners, ensuring alignment with global operating standards, performance expectations, and partnership evolution.
• Drive culture change, capability building, and systems thinking across global StudioX communities, embedding behaviors that reflect modern marketing excellence.
• Champion an innovation mindset, building a global environment where experimentation, curiosity, and continuous learning are embedded in the operating model.
• Serve as a trusted advisor to senior leaders across Global Marketing, Operating Units, and partners, influencing enterprise decisions tied to technology, workflow, and modern marketing evolution.

Requirements

• Bachelor’s degree in marketing, Business, Digital Strategy, Communications, or a related field; Master’s degree preferred.
• 10+ years of experience in senior marketing, media, digital operations, advertising technology, analytics, marketing transformation, or related environments.
• Deep expertise in modern marketing operations, content production, workflow design, and data enabled or technology enabled execution models.
• Demonstrated success leading multidisciplinary, cross-functional teams across geographies in complex, matrixed global organizations.
• Strong fluency in generative artificial intelligence, Agentic AI, automation technologies, and digital marketing platforms, with the ability to guide both technical and creative teams.
• Experience leading large-scale change initiatives, operating model transformations, or enterprise platform adoption.
• Strong understanding of integrated marketing disciplines, including media, creative, data, personalization, measurement, and retail/omnichannel execution.
• Proven ability to partner with external agencies, platforms, and technology partners to drive performance and innovation.
• Exceptional strategic thinking, systems thinking, and problem-solving capabilities with the ability to synthesize complexity into clear action plans.
• Strong communication, influence, and stakeholder management skills with experience navigating senior executive level alignment.
• Demonstrated ability to drive global governance, standardization, and process optimization while enabling local flexibility.
• Proficiency in Adobe Creative Suite blended with deep experience in GenAI tools (Midjourney, Runway, ChatGPT/Claude/Nano Banana, etc.).
• Inclusive leadership style rooted in collaboration, curiosity, coaching, and building high-performing global communities.
• Ability to thrive in fast-paced, ambiguous environments while balancing discipline with experimentation and rapid iteration.
• External orientation with a track record of identifying and applying emerging industry trends in technology, digital content, and marketing effectiveness.

Benefits

• Health insurance
• 401(k) matching
• Competitive Total Rewards
• Flexible work arrangements
• Professional development opportunities