Optimize and enhance systems, data, and processes for marketing and sales to operate effectively
Support the Marketing Operations Manager in the day-to-day management of the marketing operations tech stack
Partner with Demand Generation, Product Marketing, Events, Creative Services, and Sales to launch successful campaigns
Ensure marketing database is accurate and properly segmented, maintain data hygiene and governance
Drive attribution strategy, tracking, testing, reporting, optimization, and analysis through KPIs
Work cross-functionally across Marketing, Sales, and Revenue Operations to optimize lead lifecycle and scoring processes
Optimize marketing automation to ensure seamless data flow from HubSpot to Salesforce
Carry out additional responsibilities as assigned

4+ years of experience in Marketing Operations, Marketing Automation or Marketing Technology in B2B SaaS
Expert-level experience in HubSpot, including workflows, system administration, and system integrations
Familiarity with CRM systems like Salesforce and how they integrate with marketing platforms
Experience with testing, tracking, and reporting of performance metrics
Strong understanding of email marketing, segmentation, and data management
Strategic thinker, with strong program and project management skills, attention to detail, and ability to think strategically about complex issues
Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
Proactive team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlines

Generous annual bonus opportunity
401(k) with Employer Match
Flexible Time Off: take time off when you need it without worrying about available hours
11 paid holidays
Your Day Your Way
Celebrate a day of cultural or social significance to you
Insurance: Choice of Medical, Dental, and Vision plans
Health Savings Account with employer match
Flexible Spending Account
100% Company-Paid Parental leave (After 6 months with the company)
100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
Nextech Luminary Peer Recognition Program
Wellness Program including discounts on medical premiums
Employee Assistance Program with free counseling sessions available
Corporate Discounts on Retail, Travel, and Entertainment

Senior Marketing Operations Specialist

Key skills