Digital Marketing Manager

L&E Research is hiring a hands-on Digital Marketing Manager to lead its day-to-day marketing. The role focuses on creating content, operating HubSpot and Webflow, partnering with Sales, measuring performance, and generating demand across the company’s research services.

Responsibilities:

• Plan and produce a steady stream of content: blog posts, case studies, guides, email newsletters, webinars, sales collateral, LinkedIn posts and landing pages
• Interview our recruiters, project managers and sales team to get their expertise out of their heads and onto the page
• Refresh our library of older ebooks and white papers and relaunch them as gated HubSpot offers
• Build content for each of our core segments: Healthcare/Clinical, Consumer/Brand, Legal/Mock Jury and research agencies
• Run HubSpot Marketing Hub: lists, workflows, nurture sequences, forms, lead scoring and attribution reporting
• Keep the database clean. Work with Sales on lifecycle stages, MQL definitions and handoff rules
• Manage the company’s three websites on Webflow: publishing, landing pages and on-page SEO/AEO
• Lead a weekly sales and marketing meeting: what’s landing with prospects, where deals stall, what Sales needs from marketing
• Build the collateral Sales asks for: one-pagers, battlecards, proposal inserts and email templates
• Turn win/loss feedback into messaging changes
• Report monthly on marketing-sourced and influenced pipeline, conversion by channel and page, and content performance
• Use HubSpot and web analytics to find where visitors drop off before requesting a bid and fix it
• Stop doing what the numbers say isn’t working
• Email, LinkedIn, SEO, and paid search or social where it earns its keep
• Support industry conferences and events
• Manage the marketing budget and any freelancers or vendors

Requirements:

• 4–7 years of hands-on B2B digital marketing as a generalist: content, email, SEO, social, paid and marketing ops
• Real HubSpot experience. You've built workflows, lists and reports yourself, not just used them
• A track record of tying marketing to pipeline and revenue, with numbers you can talk through
• Strong writing
• Smart use of AI tools to speed up research and drafting without lowering quality
• Must be authorized to work in the United States without employer sponsorship, now or in the future
• Agency experience, especially 2+ years working across multiple clients, problems and tech stacks
• Exposure to market research, B2B services, healthcare/life sciences or legal
• Webflow or another modern CMS, GA4 or product analytics, basic HTML
• Webinar or video production