Digital & Social Marketing Manager

Gaia Herbs is hiring a Digital & Social Marketing Manager to execute integrated digital and social marketing initiatives across organic social, creator programs, DTC ecommerce, and Amazon. The role coordinates content and campaigns, partners with internal teams and agencies, and uses performance insights to improve results.

Responsibilities:

• Own the organic social content calendar and coordinate content development, copy, approvals, publishing and performance optimization; provide day-to-day direction to the social media coordinator on content and community management
• Coordinate integrated digital campaigns, creative briefs, assets, approvals, promotions and launch timelines across internal teams and agency partners
• Help execute creator, influencer, affiliate and user-generated content (UGC) programs, including partner research, outreach, briefs, deliverables and asset management
• Identify high-performing creator and organic content for use across paid media, DTC and Amazon; coordinate approved usage rights and restrictions with agency partners
• Partner with paid-media agencies on creative, messaging, landing pages, tracking and testing; review results and surface opportunities without serving as the primary media buyer
• Support DTC and Amazon initiatives that improve customer acquisition, conversion and repeat purchase, ensuring consistent messaging across channels
• Track and communicate campaign and channel performance; translate social, digital and ecommerce metrics into actionable insights and test-and-learn recommendations
• Maintain integrated marketing calendars, project timelines, campaign documentation and organized creative assets; proactively resolve or escalate execution risks
• Monitor relevant consumer, platform, competitive and cultural trends to inform content and campaign opportunities

Requirements:

• Approximately 3–5 years of relevant experience in digital, social, ecommerce or integrated consumer marketing
• Hands-on experience managing organic social content and coordinating digital campaigns, ideally with internal creative teams or external agencies
• Familiarity with platforms such as Instagram/Meta, TikTok, YouTube and Google, and an understanding of digital advertising fundamentals
• Ability to interpret marketing performance data and communicate clear insights; familiarity with metrics such as engagement, CTR, CPC, conversion rate, CAC and ROAS
• Strong project management, communication and organizational skills, with the ability to manage multiple workstreams and deadlines
• A proactive, collaborative approach, creative instincts, attention to detail and enthusiasm for continuous learning
• Background in dietary supplements, health and wellness, beauty, personal care, food and beverage or another consumer brand; experience with DTC ecommerce or Amazon; creator, affiliate or UGC programs; email/SMS; Canva; Google Analytics; or marketing dashboards