Manager, Content Marketing

FranConnect is seeking a Manager of Content Marketing to turn its company narrative into compelling content for target buyers. The role manages editorial planning and hands-on content production, communications, customer proof, and AI-assisted workflows, partnering with Growth and Digital Marketing to support engagement and inbound pipeline.

Responsibilities:

• Manage the editorial calendar within the content strategy set by the VP of Marketing: themes, formats, and cadence by buyer and industry (Personal Services, Commercial & Residential Services, QSR)
• Apply approved messaging and brand voice across web copy, campaigns, sales collateral, and thought leadership. Review contractor and AI-generated content for consistency and buyer relevance
• Build and maintain quarterly content plans with Growth and Digital Marketing, aligning production with campaign and pipeline priorities
• Write and edit thought leadership, research-based content, customer stories, and launch assets; support executive bylines, keynote materials, and presentations
• Maintain editorial guidelines and brand voice documentation, recommending updates to the VP of Marketing and helping contractors use them consistently
• Manage briefs, production, review, and publishing. Coordinate contractors and agencies, track deadlines and spending within the approved budget, and escalate trade-offs as needed
• Maintain the asset library and sales-facing content map so Sales and BDRs can find and use relevant materials
• Support the PR program with announcement drafts, media research, pitch materials, and coordination with the VP of Marketing and PR partner. Escalate sensitive or time-critical media requests
• Develop content that supports executive visibility: byline drafts, podcast preparation, speaking submissions, and LinkedIn posts, subject to executive and marketing approval
• Identify company milestones, customer wins, and original data with news potential. Coordinate approved communications projects and track results with the PR partner
• Support franchise industry content initiatives, including association and IFA content, trade publication submissions, and research partnership deliverables
• Partner with Customer Success and Sales to produce customer proof: case studies, reference materials, benchmarks, and verified outcome data
• Manage the case study production queue and coordinate customer approvals and reference requests with Customer Success and Sales
• Build repeatable content workflows using approved AI tools, with clear source materials, review steps, and human approval before publication
• Use and refine content agents for drafting, repurposing, industry adaptation, and brief generation. Maintain prompts and review outputs against agreed quality standards
• Partner with Digital Marketing to structure and update content for search and AI answer engine discovery, testing improvements and checking how our messaging is represented
• Deliver content for Growth Marketing campaigns, account-based programs, events, and outbound on a shared calendar
• Coordinate with Digital Marketing on website, search, and social content so messaging is consistent and assets are built for how buyers find them
• Define content tracking needs with Marketing Operations during planning and use engagement and attribution reports to recommend improvements

Requirements:

• 5+ years in B2B content marketing or a related editorial role, including experience managing an editorial calendar and coordinating cross-functional content projects
• Strong writing and editing skills, with a portfolio of content you created yourself for business audiences across multiple formats
• Experience developing communications materials, such as announcements, executive bylines, or speaking content, and coordinating stakeholder reviews
• Experience using content engagement and campaign results to improve content, with an understanding of how content supports demand generation and pipeline
• Sound editorial judgment and the ability to apply established messaging, give constructive feedback, and flag content that falls outside the brief
• Hands-on experience using AI tools to draft and repurpose content, developing effective prompts, and reviewing outputs for factual accuracy, brand voice, and quality
• Curiosity about how AI answer engines affect buyer research and content discovery
• Working familiarity with HubSpot or an equivalent platform, web analytics, and content engagement reporting; comfortable partnering with Marketing Operations on tracking and measurement
• Strong project management and cross-functional collaboration skills, including coordinating input and approvals from Sales, Customer Success, and Product
• An understanding of the franchise world — how franchisors and franchisees make decisions, what a development pipeline looks like, why unit economics drive everything — is a real plus
• Experience marketing to franchise, multi-unit, or multi-location businesses, and an understanding of franchise development and franchisor economics
• Experience supporting media relations, executive visibility, association partnerships, or original research programs
• Experience supporting a repositioning or brand relaunch in a B2B software company
• Experience producing customer case studies, coordinating references, or developing benchmark research
• Undergraduate degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience