Senior Event Marketing Manager

TimelyCare delivers connected virtual care for K-12 schools, districts, colleges, and universities. The Senior Event Marketing Manager will design, build, and scale the event function across Higher Education and K-12 markets, owning event strategy, execution, team and vendor management, cross-functional collaboration, and performance measurement.

Responsibilities:

• Own the end-to-end event portfolio, experience, and execution model across both Higher Ed and K-12, including owned (TimelyCare-hosted) and third-party events, and events that engage both prospects and existing customers
• Build and maintain the annual event plan and calendar, grounded in research into the associations, conferences, summits, and regional events where our buyers and influencers engage across both verticals
• Identify and secure speaking opportunities that position TimelyCare's point of view with institutional decision-makers
• Design, build, and scale an event function and operating model built for growth. Bring a vision for what best-in-class B2B events looks like and the roadmap to get there, rather than just inheriting what exists today
• Own pre-event planning (goals, audience/account targeting, logistics, promotion), the onsite experience (booth/environment design, staffing, programming), and post-event follow-through (reporting, lead handoff, nurture)
• Partner with speakers and content developers to ensure sessions, booth content, and collateral reflect current messaging and product positioning
• Partner with Sales and Customer Success to staff, prep, and enable teams for personalized pre- and post-event outreach, including account-based plays tied to target-account attendance
• Redesign event workflows around AI, content production, attendee/account targeting, and post-event reporting while bringing growth marketing instincts (testing, iteration, funnel thinking) to how events are planned and measured
• Manage a Coordinator responsible for logistics and show-level execution, plus an outsourced agency that handles operations and logistics at scale
• Manage relationships with multiple vendors including venues, production, booth/signage, swag/premiums, registration and lead-capture platforms, while negotiating scope and holding partners accountable to budget and timeline
• Own and manage the events budget across the portfolio, making prioritization calls on where to invest for pipeline and brand impact
• Partner with Brand to ensure every event experience brings the TimelyCare brand to life consistently
• Partner with Product Marketing on messaging, positioning, and competitive differentiation reflected at every touchpoint
• Partner with Marketing Operations on lead capture, routing, attribution, and reporting infrastructure
• Report on event performance and ROI to marketing and sales leadership, with a continuous-improvement mindset on what to scale, fix, or cut

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of B2B event marketing experience, including building or significantly scaling an event program from the ground up
• A track record of owning the full event lifecycle including strategy, planning, onsite execution, and post-event measurement across both owned and third-party events
• Experience managing an agency or outsourced operations partner, and juggling multiple vendor relationships at once
• People management experience or demonstrated readiness to manage and develop a direct report
• Working fluently with AI tools applied to marketing/event workflows (content generation, research, targeting, reporting), and a growth marketing mindset with the ability to test, measure, and iterate rather than running the same playbook every year
• Working knowledge of Salesforce and marketing automation/ABM platforms (e.g., HubSpot, 6sense) and event technology (e.g., Zuant, Goldcast or similar)
• A strategic operator who can set vision and also run the details with strong creative instincts, sharp execution, and the project and time management skills to run multiple concurrent programs without dropping threads
• A collaborative communicator who builds trust easily with Sales, CS, Brand, PMM, and executive stakeholders, and who is comfortable with ambiguity in a fast-moving, growth-stage environment
• higher education, K-12, or healthcare experience strongly preferred