Enterprise Sales Executive – Digital Asset Platform (APEX & Treasury)NY or SF

The client builds institutional digital asset infrastructure for exchanges, brokerages, banks, and fintechs. The Enterprise Sales Executive will open new markets and drive new-business revenue for the APEX and APEX Treasury platform, building pipeline and leading complex sales cycles from prospecting through contract close.

Responsibilities:

• Own new-business revenue for the client's platform in your territory, selling APEX and APEX Treasury as an integrated platform rather than as standalone products, and consistently meet or exceed quota
• Build pipeline from scratch through your own network, targeted outbound, referral and partner channels, industry events, and content, with disciplined territory and account planning behind it
• Lead complex sales cycles with multiple stakeholders across business, product, technology, compliance, and legal, from discovery and solution design through commercial negotiation and contract close
• Develop and execute go-to-market plays for each target segment: investment platforms and brokers, asset managers and trading firms, private wealth, fintechs entering crypto, and retirement and IRA providers
• Act as a trusted advisor to prospects on how to structure a digital asset offering: which capabilities to launch first, how to integrate with existing systems and custodians, and how to stay within the regulatory perimeter in each market
• Partner with Solutions Engineers, Product, and Engineering to scope integrations and pilots, and bring structured market and client feedback back into the roadmap
• Work with Marketing on segment-specific campaigns, case studies, and events, and represent the client at industry conferences and forums to build visibility and credibility in your markets
• Maintain an accurate, well-qualified pipeline and forecast in HubSpot, with clear next steps and close plans on every opportunity, and report weekly on pipeline health and progress to target
• Resourceful and hands-on: finds a way to move a deal forward regardless of the tools or processes in place, and helps build the playbooks the rest of the team will use

Requirements:

• 8+ years of B2B enterprise or institutional sales experience in capital markets technology, fintech, and digital asset infrastructure, with a track record of closing six-figure, multi-year contracts and consistently achieving quota
• Deep domain knowledge of at least two of our target segments: online brokerage and investment platforms, asset management and institutional trading, private wealth and RIA platforms, fintech, or the retirement and IRA channel. You understand how these firms are structured, how they make money, and how they buy technology
• Working knowledge of the digital asset ecosystem, including trading and execution, qualified custody, stablecoins and settlement, and the regulatory considerations that shape how regulated firms approach crypto
• Proven ability to build pipeline independently. You have opened new accounts and new segments before, not only worked inbound or an installed base
• An established network among decision-makers at financial institutions, brokers, wealth platforms, fintechs, or custodians, and a demonstrated ability to turn that network into qualified opportunities
• Technical fluency to engage credibly with CTOs, heads of trading, and product leaders on integration, APIs, and platform architecture, and to translate that into business outcomes for the C-suite
• Strong commercial and negotiation skills across complex, multi-stakeholder deal structures, including partner-dependent deals where a custodian or liquidity provider is part of the solution
• Experience navigating regulated environments and a commitment to the highest ethical and compliance standards
• A data-driven approach to managing your business: rigorous CRM hygiene, accurate forecasting, and comfort using analytics and AI tools to prioritize and work your territory
• Exceptional written and verbal communication, with the presence to present to executive audiences and the clarity to write a proposal a CFO will read
• Experience selling trading, custody, or market infrastructure technology to broker-dealers, asset managers, or wealth platforms (for example, OMS/EMS, execution, clearing, or custody connectivity)
• Existing relationships with qualified custodians, ETF issuers or distributors, IRA and retirement-account providers, or crypto-native liquidity providers
• Experience in a venture-backed or growth-stage fintech where you helped define the sales motion rather than inherit it
• Familiarity with white-label and API-first platform models and the economics of platform partnerships