Product Marketing Manager

Bolster AI is a cybersecurity company whose platform detects and takes down phishing, impersonation, online fraud, and other digital threats. The Product Marketing Manager will own positioning, market insights, sales enablement, and go-to-market strategy while helping scale the product marketing function.

Responsibilities:

• Shape our story: Own positioning, messaging, and differentiation that make Bolster stand out in a competitive cybersecurity market
• Understand the market: Get close to customers, buyers, competitors, and industry trends to uncover insights that shape our strategy
• Help us win: Partner with Sales to develop competitive strategies, compelling narratives, and practical enablement that improves deal outcomes
• Bring innovation to market: Lead go-to-market strategy for new products and capabilities, from identifying opportunities to launching and driving adoption
• Influence the business: Partner with Product and leadership to translate market insights into product and growth priorities
• Build something great: Help define and scale the product marketing function, with the freedom to experiment, challenge assumptions, and make an impact
• Original thinking and creative mastery. You bring your own ideas, insights, and point of view to the table. You know how to leverage AI to accelerate great work, but never as a substitute for critical thinking, creativity, or deep market understanding. Your work reflects genuine expertise, not generic AI-generated content

Requirements:

• 7+ years of B2B product marketing experience, including direct cybersecurity experience (required)
• Experience in a Series A/B or similarly fast-moving startup environment
• Strong track record in positioning, competitive intelligence, sales enablement, and product launches
• Deep understanding of cybersecurity buyers, markets, and competitive dynamics
• An entrepreneurial mindset: you're proactive, resourceful, comfortable with ambiguity, and know how to turn ideas into action
• The ability to think strategically and execute independently, with excellent communication and storytelling skills
• Experience in digital risk protection, threat intelligence, fraud prevention, brand protection, or adjacent markets