Regional Marketing Manager - West Enterprise

Elastic is hiring a Regional Marketing Manager to create and implement marketing programs supporting its West Enterprise sales organization. The role develops regional strategies and account-based initiatives, generates and accelerates pipeline, engages customers and executives, and measures program impact while managing budgets and cross-functional execution.

Responsibilities:

• Develop and execute integrated regional marketing plans aligned with West Enterprise sales priorities, target accounts, and pipeline objectives
• Create a strategic mix of regional programs. These programs include executive engagement and customer events. They also include technical workshops, initiatives based on accounts, partner programs, and targeted campaigns to generate demand
• Find ways to create unique programs. These programs should engage decision-makers in enterprises. They must deliver measurable business results
• Own programs from initial strategy and planning through execution, measurement, and post-event follow-up
• Serve as a strategic marketing partner to regional sales management, account executives, SDRs, and solutions architects
• Partner with sales teams to identify priority accounts, understand pipeline gaps, and develop targeted marketing strategies that support account interaction and opportunity progression
• Develop and execute marketing initiatives for specific accounts. These initiatives include programs designed for individual accounts. They will help acquire new customers and create opportunities for expansion
• Participate in regular sales planning meetings to ensure marketing investments are aligned with business priorities
• Drive sales collaboration and accountability for program participation, customer outreach, and post-program follow-up
• Develop programs focused on generating qualified demand, creating new pipeline, and accelerating existing opportunities
• Establish clear program objectives, target audiences, and success metrics before execution
• Monitor and analyze marketing performance using Salesforce, Tableau, and other reporting tools
• Evaluate how effective the program is. Consider its impact on the pipeline. Think about how many opportunities it creates. Assess how well it engages. Also, look at the return on marketing investment
• Use performance insights to optimize regional marketing plans and make informed investment decisions
• Develop high-value experiences that strengthen relationships with enterprise customers and prospects
• Plan and execute executive roundtables, executive dinners, customer workshops, and other targeted programs
• Collaborate with sales management to identify executive engagement opportunities that support strategic accounts and active opportunities
• Partner with customer-facing teams to support customer advocacy, expansion, and relationship development
• Collaborate with global campaigns, product marketing, ABM, partner marketing, and sales development teams to bring relevant programs into the region
• Adapt broader marketing initiatives to meet regional sales needs and account priorities
• Partner with technology and channel partners to develop joint marketing initiatives that expand reach and create pipeline opportunities
• Share regional insights, program results, and best practices with the broader AMER marketing organization
• Manage regional marketing budgets, ensuring investments align with business priorities and deliver measurable results
• Oversee program execution. This includes managing vendors and handling contracts. You will also organize event logistics, manage registration, and track campaigns
• Maintain campaign records and reporting within Salesforce and other marketing systems
• Balance multiple programs and priorities while maintaining a high standard of execution

Requirements:

• 8+ years of experience in B2B field marketing, regional marketing, demand generation, or account-based marketing
• Demonstrated success developing and executing marketing programs that generate and influence enterprise sales pipeline
• Knowledge of enterprise sales cycles and ABM strategies
• Proven ability to build trusted relationships with sales management and collaboration with account executives and cross-functional teams
• Experience in planning and executing various marketing programs. This includes executive events, technical workshops, customer involvement initiatives, and targeted campaigns
• Analytical skills with the ability to interpret campaign performance, pipeline metrics, and marketing attribution
• Hands-on experience with Salesforce and knowledge of marketing automation, ABM, and reporting platforms
• Project management, communication, and organizational skills with the ability to manage competing priorities
• A creative, problem-solving, and initiative-taking mindset with a willingness to challenge traditional approaches and introduce new ideas
• Ability to work autonomously, take ownership, and operate proficiently in an evolving environment
• preferably within enterprise technology or SaaS