Staff Product Marketing Manager

Planet DDS provides cloud-based, AI-powered dental practice management solutions spanning practice management, imaging, and revenue cycle automation. The Staff Product Marketing Manager will own portfolio-level go-to-market strategy, category positioning, product launches, and cross-functional initiatives. The role will also drive feature adoption, customer retention, sales enablement, thought leadership, and measurable business outcomes.

Responsibilities:

• Define and own launch strategy across a product portfolio or major product area—including positioning, competitive strategy, launch planning, and messaging—with direct influence on revenue and adoption outcomes
• Develop authoritative positioning and messaging frameworks that differentiate Planet DDS in the market and resonate with DSO executives, practice administrators, and clinical leaders across all channels
• Own drafting and production of high-quality marketing collateral—including one-pagers, battlecards, product briefs, presentations, web copy, and customer-facing content—that brings strategy to life and meets a high bar for clarity and impact
• Serve as the go-to market and competitive authority for your product area. Synthesize industry trends, regulatory shifts, and competitor activity into clear points of view that inform product launch strategy and product roadmap decisions
• Lead end-to-end planning and execution of product launches, coordinating across Product, Sales, Account Management, and Marketing to drive awareness, adoption, and revenue growth
• Develop the strategic content, messaging frameworks, battlecards, and narrative inputs that equip Sales Enablement to train and arm the sales team effectively
• Own customer-facing marketing programs designed to drive adoption of new features and products among existing customers. Partner with Account Management to develop lifecycle communications, in-product messaging strategies, and campaigns that deepen product utilization and support retention goals
• Develop messaging and marketing programs that reinforce ongoing value for existing customers—including renewal support content, expansion plays, and customer proof points that strengthen loyalty and reduce churn risk
• Partner with Product Management on pricing, packaging, and roadmap decisions, bringing buyer insights and market intelligence into internal planning. Build ROI models and customer proof points that bridge research and product direction
• Position Planet DDS as a category leader in the dental SaaS space through compelling content, industry events, webinars, and executive presentations. Represent the company externally as a credible voice in dental technology and DSO management
• Define and track success metrics for GTM programs, customer adoption campaigns, and enablement inputs. Synthesize results into leadership-ready insights and drive continuous improvement based on data and market feedback

Requirements:

• 8–11+ years of experience in product marketing, with significant depth in B2B SaaS
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Proven track record of owning portfolio-level GTM strategy and executing complex product launches with measurable business impact
• Experience developing customer marketing programs that drive feature adoption, product utilization, and retention
• Deep expertise in positioning, messaging, and competitive strategy, with the ability to translate complex product capabilities into clear, compelling narratives for non-technical buyers
• Strong analytical skills with experience using customer research, market data, and win/loss insights to drive strategic decisions
• Exceptional written and verbal communication skills, including executive-level presentations and external thought leadership
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders across Product, Sales, Account Management, and Marketing without direct authority
• Comfortable operating with high autonomy on loosely defined, systemic problems; able to structure ambiguity and drive toward outcomes
• Proficiency in Microsoft Office or Google Workspace
• dental, healthcare or healthtech experience
• advanced degree or relevant certifications
• ideally in a SaaS subscription model
• experience with CRM, marketing automation, or project management tools preferred