Senior Marketing Manager

Impact Genome is hiring its first marketing professional to build and lead marketing across its Mission Measurement and Impact Genome brands. The Senior Marketing Manager will drive lead generation with federal and corporate audiences through targeted campaigns, content, AI search visibility, website optimization, conferences, and DC-based convenings.

Responsibilities:

• Top 500 Campaigns. Plan and run targeted campaigns, including LinkedIn marketing, hosted webinars, and thought leadership, so our top 500 prospects know who we are. Our brand is elevated, not salesy: speak to senior leaders about how the field is changing and lead them to us and our approach
• Content. Write original articles, posts, and campaign copy, and edit and package pieces written by our CEO and internal subject-matter experts
• AI Search Visibility (AEO). Make sure our brands show up in AI-generated answers when prospects search for the problems we solve. Build, track, and improve our AI search visibility over time
• The Website. Own and optimize our website over time, including content, search and AI visibility, and performance tracking
• Conferences. Build a conference strategy that puts us in front of the public sector and corporate prospects that matter. Secure speaking slots and run the logistics so our subject-matter experts can focus on building relationships
• Convenings. Design and host DC-based convenings that bring the right federal decision-makers into the room

Requirements:

• Minimum 5+ years in B2B marketing, including experience marketing to US federal agencies
• You have personally written, designed, and launched campaigns, not just managed others who did
• You know the federal landscape in Washington, DC: the key agencies, the conferences, and how federal buyers find and evaluate partners
• You create substantive content for senior leaders
• You design marketing materials yourself, including graphics, one-pagers, and slide decks
• You bring hands-on experience with conference planning
• You know SEO and are interested in how buyers use AI to search
• You take initiative, fully own your work, and meet deadlines in a fast-paced environment
• we are a team of individuals who are Passionate about Social Impact, are Rigorous, Relatable, Agile, have a Commercial Mindset, and who Challenge Convention
• Candidates must be legally authorized for employment in the United States
• AEO experience is a plus