Senior Product Marketing Manager - Industrials

VulcanForms is seeking a Senior Product Marketing Manager to lead product marketing for its Industrials business unit. The role develops positioning and go-to-market programs, translates manufacturing capabilities into customer value, and supports launches, sales enablement, customer engagement, and executive-level narratives.

Responsibilities:

• Develop and execute go-to-market strategy for VulcanForms' Industrials offering, defining positioning and messaging based on customer pain points and competitive landscape
• Monitor shifts in the market, relevant regulatory or policy changes, and competitor positioning across traditional and emerging industrials, energy, and firearms sectors
• Partner with Engineering to translate manufacturing capability into customer value propositions
• Support launch planning for new capabilities, including collateral creation, sales enablement, and customer engagement activities
• Create precise technical marketing materials - capability decks, case studies, white papers – and partner directly with our Commercial team to support with positioning language and materials where appropriate
• Work closely with customers and internal teams to understand program challenges and how manufacturing capability addresses them
• Support executive-level narratives for board updates and customer program reviews

Requirements:

• 6+ years in product or solutions marketing, with direct experience in industrial/manufacturing environments
• Demonstrated ability to translate technical or manufacturing capability into arguments non-technical decision-makers can act on
• Experience building positioning and enablement from scratch in a business without established product marketing infrastructure
• Strong written communicator, able to produce polished, executive-ready materials independently
• Comfort operating within multi-stakeholder program sales cycles, including regulatory and compliance considerations