Head of Growth and Performance Marketing

Advantive is hiring a Head of Growth and Performance Marketing to own its new-logo marketing engine across Distribution, Manufacturing and Quality, and Packaging. The role builds and runs demand-generation programs, manages channel performance and budget, applies AI and automation, and measures marketing’s contribution to pipeline and bookings.

Responsibilities:

• Develop and execute the new-logo demand-generation strategy and quarterly marketing plan in alignment with commercial priorities set by the CRO, GMs, and sales leadership
• Serve as a dedicated strategic marketing partner to sales leadership for each line of business, translating commercial strategy into integrated demand-generation programs, target-account activation, and measurable pipeline contribution
• Turn the ICP and target-account priorities agreed with sales leadership into account insight, intent signals, ABM activation, personalization, and campaign decisions
• Own the growth marketing budget and manage spend to marketing-sourced pipeline and cost per qualified opportunity, not activity
• Lead new-logo demand generation strategy and performance across paid search, paid social, programmatic display, retargeting, intent-based and account-based programs, review sites, syndication, and partner channels
• Ensure paid investments tied to new-logo acquisition have clear strategy, targets, budgets, and creative direction, and are measured against pipeline and revenue outcomes, not clicks and impressions
• Expand the channel mix by identifying, testing, and scaling third-party programs, such as reviews sites, content syndication, intent-data providers, industry media, and marketplaces, that reach buyers in our markets
• Own the marketing funnel for new-logo demand, ensuring leads are qualified to agreed definitions, receive timely business development follow-up, and convert to sales-accepted opportunities
• Define nurture and lead-progression strategies by funnel stage and segment, ensuring prospects receive the right engagement to move forward
• Run structured experimentation across channels, offers, landing pages, and creative; stop what does not work quickly and scale what does
• Drive conversion-rate optimization across the website and campaign landing experiences in partnership with the digital team
• Design and deploy AI-enabled workflows for audience research, account scoring, content generation, personalization at scale, and campaign optimization
• Use AI agents and automation to compress the time from insight to launched program
• Set standards for how AI is used in growth marketing, including quality controls and brand governance, so the engine scales without breaking trust
• Bring practical, tested AI capabilities into the function rather than chasing trends
• Partner with RevOps and Marketing Ops to define the new-logo funnel, stage definitions, and conversion benchmarks in Salesforce
• Ensure new-logo multi-touch attribution and pipeline reporting are accurate, actionable, and trusted by Sales, Finance, and leadership as the source of truth
• Identify where new-logo demand leaks in the funnel and bring data-backed recommendations to sales leadership on improving conversion
• Report weekly on marketing-sourced and marketing-influenced pipeline, funnel conversion, cost per qualified opportunity, and marketing's contribution to closed-won
• Partner with sales leadership on account priorities, campaign timing, lead follow-up, and pipeline reviews; use performance insights to improve marketing's contribution to qualified pipeline
• Present marketing plans and pipeline contribution to the executive team
• Partner with Marketing Operations on lead routing, follow-up speed, sequencing, and MQL-to-meeting conversion
• Collaborate with Product Marketing on offers, messaging, and competitive plays that convert in market
• Provide insight into how Content, Digital, and Events programs contribute to the new-logo funnel, enabling each team to optimize its impact on pipeline and revenue

Requirements:

• Built and scaled B2B demand generation or growth marketing programs with direct pipeline accountability, with results you can describe in specifics
• 5+ years in B2B marketing, with hands-on time running demand generation, growth, or performance marketing programs
• Current, hands-on experience with paid digital, programmatic, and account-based marketing platforms and the analytics behind them, including managing partners to pipeline outcomes
• Demonstrated use of AI tools, agents, and automation in your day-to-day marketing work, including workflows you built yourself, and the ability to use them responsibly, including validating outputs and protecting confidential information
• Working command of Salesforce and Pardot (or comparable marketing automation), including campaign attribution, lead scoring, and funnel reporting
• Excellent written and verbal communication; able to present to executives and hold a position with data
• Customer First and Customer Outcomes: a requirement of this role
• Candidates must demonstrate a customer-first, outcome-obsessed operating instinct, not activity- or throughput-thinking
• Experience adding and scaling third-party demand channels (review sites, intent data, syndication, partner programs) and leveraging website engagement tools such as Qualified
• Experience marketing to manufacturing, distribution, or industrial software buyers
• Experience in a multi-product, private-equity-backed or high-growth software environment
• Bachelor's degree or equivalent experience