Product Marketing Manager

Melio builds B2B payment tools for small businesses and the accountants who serve them. The Product Marketing Manager owns go-to-market strategy, positioning, customer insight, and enablement for Melio’s accountant product suite and accountant channel.

Responsibilities:

• Own positioning and messaging for the accountant product suite and for Melio's value proposition to the accountant channel, keeping both sharp as the products and competitive landscape evolve
• Lead go-to-market strategy and execution for accountant launches and releases, and scale marketing effort accordingly — from launch narrative through post-launch adoption tracking
• Own the voice of the customer for accountants - build a continuous feedback loop with accounting firms and bookkeepers through research, win/loss analysis, sales calls, and support/success insights, and channel it into product and GTM decisions
• Define and evolve the accountant channel GTM strategy: how we acquire, activate, and grow accounting firms as partners and advocates — partnering with Sales, Partner Marketing, and Growth on the channel motion
• Build sales and partner enablement — battlecards, demo narratives, FAQs, and training content — that helps Sales and Partner teams sell and support the accountant product suite
• Represent the accountant product area in quarterly planning: submit briefs, tier upcoming releases, and align with Marketing leadership and channel owners on the calendar
• Represent Melio at accountant and bookkeeping industry events and conferences to build presence and credibility with the accountant community

Requirements:

• 5+ years of experience in product marketing, channel marketing, or partner marketing, ideally in B2B SaaS, fintech, or accounting/finance software
• A track record of owning positioning, messaging, and go-to-market plans end to end, from launch strategy through sales enablement
• Strong storytelling and writing skills — you can turn a product capability into a clear, differentiated narrative for both accountants and the internal teams selling to them
• Comfort partnering across Product, Sales, Growth, Partner Marketing and Brand in a fast-paced, matrixed environment, and influencing without direct authority
• A self-starter who takes full ownership of a product area, from customer insight to shipped campaign to measured outcome
• Direct experience with the accountant, bookkeeper, or accounting-firm audience — you understand how firms operate, how they evaluate and adopt new tools, and what makes them recommend a product to clients