Brand Marketing Manager

Three Spirit is a functional non-alcoholic spirits brand. The Brand Marketing Manager builds the brand’s presence in the US through organic content and social media, partnerships, sponsorships, and consumer activations, while using cultural insights and performance data to guide marketing decisions.

Responsibilities:

• Drive the Three Spirit brand content strategy through a deep understanding of how to use organic channels to build our brand world, engage existing fans, reach new ones, and support our revenue driving channels (wholesale & DTC)
• Own social media end-to-end: content calendar, creation, copywriting, and performance reporting across organic channels (primarily IG and TikTok, YouTube and LinkedIn secondary)
• Apply a test and learn mentality to challenge the social strategy to date, and take it to the next level. Balance performance data with brand intuition to understand what’s working, what’s not, and where to go next
• Spot and act on organic opportunities — trends, collaborations, spontaneous cultural moments, user-generated content — that build affinity and relevance with consumers and trade
• Keep organic content true to Three Spirit's tone of voice and visual identity
• Collaborate with Creator & PR manager to identify opportunities to leverage creator content for organic campaigns
• Develop collaborations and partnerships with values-aligned brands across digital and IRL to expand our reach and create content and experiences that stick with consumers
• Responsible for day-to-day execution of partnerships, sponsorships and events - including briefs, cross-functional needs, channel plans, creative assets, budget, and timelines
• Plan and execute brand-led consumer events in the US, with a strong lens for brand world building, audience expansion, and clear ROI. This ranges from deciding what events make sense for a product donation, to planning pop-up retail and larger brand activations
• Support the VP of Marketing in taking sponsorships from concept to execution — briefing physical assets required, collaborating with operations to get assets to the event ahead of deadlines, and managing the activation through to delivery
• Manage budget for activations and partnerships, recommending spend that maximizes reach and ROI
• Stay deeply plugged into culture and the internet — not just aware of trends, but early to them, with a point of view on what's coming next and what will matter in 6 months
• Translate that cultural instinct into real content decisions, creative concepts, and partnership opportunities that don’t just insert Three Spirit into what’s relevant, but make Three Spirit part of modern culture
• Work cross-functionally with marketing colleagues, sales, and innovation to source content ideas, customer/retail stories, and brand moments worth amplifying
• Align content calendars and campaign timing with the Brand Manager so social, activations, and broader campaigns launch in sync
• Report on content and campaign performance — engagement, growth, reach — and translate the data into sharper next steps
• Report on content and campaign performance — engagement, growth, reach — and translate the data into sharper next steps

Requirements:

• You have a strong pulse on culture
• You know what people care about today and have a point of view on what will matter six months from now
• Experience: 3–4+ years in brand marketing or social media management