Hospitality Marketing Analytics Manager

MAFSI lists a Marketing Analytics Manager role for a growing national restaurant brand. The role drives data-informed decisions across operations, finance, and marketing through business intelligence reporting, restaurant performance analysis, menu profitability optimization, and evaluation and implementation of AI solutions.

Responsibilities:

• Develop executive dashboards, financial reports, and KPI scorecards to monitor restaurant performance
• Analyze sales trends, menu profitability, pricing, labor, food costs, and marketing effectiveness
• Partner with Operations, Finance, Supply Chain, and Marketing to identify opportunities for growth and operational improvement
• Maintain accurate menu, pricing, and product data across restaurant technology platforms
• Lead AI initiatives, including use case identification, data readiness, vendor evaluation, and pilot implementation
• Establish AI governance standards with IT, measure pilot results, and present recommendations to leadership

Requirements:

• Bachelor's degree in Business Analytics, Data Science, Finance, Statistics, or a related field
• 3+ years of hands-on experience with restaurant technology platforms and data
• Proficiency in SQL and experience with BI tools such as Power BI, Tableau, or Looker
• Understanding of restaurant metrics, including PMIX, comparable sales, labor costs, food costs, and channel profitability
• Knowledge of marketing analytics, campaign performance, promotions, and ROI
• Familiarity with APIs, ETL/ELT, and data warehousing
• menu data experience
• Snowflake, BigQuery, or Microsoft Fabric experience
• Aloha Enterprise or Toast reporting experience