Market Development Manager

Oldcastle APG is hiring a Market Development Manager to build end-user relationships, increase preference for its products, and generate demand across an assigned territory. The role engages contractors and other customers through field visits, demonstrations, training, and project development, while partnering with regional sales teams to advance qualified opportunities and share market intelligence.

Responsibilities:

• Build relationships with high-potential contractors, masons, builders, and other end users through disciplined territory management and target-account development to increase product penetration, repeat purchases, and share of wallet
• Identify and evaluate emerging market segments, applications, and customer groups, and develop strategies to expand the company's presence
• Conduct field and jobsite visits, product demonstrations, and contractor training to build product preference; communicate features, benefits, applications, and performance advantages, and coordinate internal support for customer questions and application challenges
• Generate demand by identifying upcoming projects, engaging stakeholders early, and influencing product selection through technical engagement, demonstrations, and specification activities
• Work with regional sales teams to target key accounts and support product availability. Connect customers with the appropriate sales or distribution contact and hand off qualified opportunities for follow-up and execution
• Monitor competitive activity, pricing trends, customer preferences, and emerging applications; analyze wins and losses and share actionable insights with Sales, Marketing, Product Management, and Market Development leadership to improve customer engagement, product adoption, and differentiation
• Maintain accurate CRM records of target accounts, customer interactions, project activity, opportunities, and business outcomes; participate in business reviews to assess performance, share market insights, and improve execution
• Perform other duties and responsibilities as assigned

Requirements:

• equivalent relevant experience
• Experience in B2B sales, contractor development, construction materials, building products, technical product sales, or a related industry
• Demonstrated ability to build trusted relationships with contractors and other end users and influence product selection
• Strong communication, presentation, influencing, and relationship-development skills
• Ability to translate technical product features into practical customer value and jobsite benefits
• Ability to identify commercial opportunities, prioritize target accounts, and maintain disciplined CRM records
• Strong collaboration skills and the ability to work effectively with regional sales, dealers, distributors, and cross-functional teams
• Valid driver's license
• Bachelor's degree in Business, Sales, Marketing, Construction Management, or a related field