Marketing Manager

OpenMarkets is hiring a Marketing Manager to turn customer and buyer insights into clear messaging and focused outreach to hospitals. The role leads customer research, sales enablement content, account-based campaigns, event coordination, and marketing performance tracking.

Responsibilities:

• Interview customers about how they plan and purchase equipment, then develop credible stories and proof points from their experience
• Explain how our products work together and what matters most to each buyer
• Turn that messaging into website pages, customer stories, product one-pagers, presentations, and emails
• Plan and run account-based marketing campaigns with Sales, tailoring content and outreach to an agreed list of target hospitals and health systems and the people involved in their buying decisions
• Coordinate event materials, logistics, outreach, and follow-up
• Use HubSpot to track which efforts produce relevant conversations and qualified opportunities
• You’ll begin with customer research, core messaging, and materials for active sales conversations, then build a manageable campaign calendar
• Your job is to turn that input into marketing that helps the right buyers understand OpenMarkets and take the next step

Requirements:

• Hands-on account-based marketing (ABM) experience
• You've worked directly with Sales to select target accounts, develop relevant content and outreach for different stakeholders, and measure results through account engagement, qualified meetings, and opportunities
• You've delivered marketing work in a small B2B company or a similarly hands-on role
• You can interview someone about a complicated process, recognize the useful details, and write something their peers would want to read
• You're comfortable choosing priorities, producing the work yourself, and adjusting based on buyer feedback
• Healthcare marketing and HubSpot experience are helpful