Senior Field Marketing Manager, Civil Government & Commercial

Planet is hiring a Senior Field Marketing Manager to strategize, execute, and scale its North American events portfolio. The role owns event planning and operations, integrated campaigns, sales alignment, lead follow-up, performance analysis, and budget management.

Responsibilities:

• Lead the end-to-end strategic planning, project management, and execution of the North American event calendar
• Curate a diverse mix of events tailored to the NA market, including major national trade shows, regional field activations, proprietary roadshows and executive dinners
• Direct all event operations, including venue sourcing, contract negotiations, booth design, audio/visual production, catering and onsite logistics
• Execute integrated, multi-channel marketing campaigns across email, digital, and direct mail to drive attendance to regional events
• Collaborate with product marketing, creative, and digital marketing teams to produce localized event messaging, content and campaign assets
• Partner with NA Sales Leadership, Account Executives, and Sales Development teams to equip them with enablement materials and target account lists
• Drive post-event follow-up cadences to ensure leads are seamlessly qualified, transitioned, and tracked through the sales pipeline
• Establish and track KPIs for all NA event initiatives, evaluating cost-per-lead, pipeline generated, accelerated opportunities, and ROI
• Deliver comprehensive post-mortem analysis to leadership to inform future strategic investment and budget allocations
• Manage the North America event budget, vendor sourcing, contract negotiations, and external agency networks

Requirements:

• 6+ years of relevant work experience in field marketing, event management, or demand generation
• Bachelor's degree or equivalent practical experience
• Experience planning and executing complex, multi-channel field activations, trade shows, and corporate events
• Proficiency with CRM and marketing automation platforms such as Salesforce to capture event leads and measure pipeline impact
• Ability to manage event production budgets, negotiate vendor contracts, and track ROI performance metrics
• Experience managing event programs targeting Civil Government (CivGov) or enterprise commercial sectors
• Experience collaborating directly with cross-functional sales development and field sales teams on pre- and post-event lead generation