Growth and Demand Marketing Manager

Waabi is hiring a Growth and Demand Marketing Manager to build and operate its demand generation engine. The role owns lifecycle strategy, campaigns, content, lower-funnel digital and account-based marketing, and hands-on prospecting to generate qualified sales opportunities for its autonomous transportation business.

Responsibilities:

• Develop and execute lifecycle marketing programs — including nurture tracks and email campaigns — that guide senior technology decision makers in logistics through awareness, consideration, and conversion
• Drive marketing qualified leads (MQLs) that convert into sales opportunities and ultimately customer acquisition
• Spend roughly 20% of your time proactively prospecting and qualifying senior logistics-technology decision makers yourself — giving you direct control over your own funnel's quality, not just its volume — and handing sales-ready opportunities to the sales team
• Track customer acquisition cost by channel and campaign; use that data to continuously refine messaging, targeting, and channel mix
• Own lower-funnel digital campaigns — paid search/social, retargeting — and account-based marketing programs targeting senior logistics decision makers at named accounts. Brand and upper-funnel awareness campaigns are owned by the Brand Marketing Manager
• Partner with the Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing to plan and deploy integrated campaigns — including email and nurture programs — that increase commercial velocity
• Build and manage segmented email nurture campaigns that move leads through the funnel, keeping messaging relevant to where each prospect is in their buying journey
• Write white papers, host webinars, and produce other thought leadership content — using AI tools to accelerate production where useful — that resonates with senior logistics technology buyers and drives measurable lead flow

Requirements:

• 6+ years in B2B marketing, demand generation, or growth marketing, ideally at a small or early-stage company
• Track record building and optimizing lead-gen and lifecycle programs — including email nurture campaigns — from strategy through execution
• Comfort and success doing hands-on outbound/prospecting work alongside strategic marketing work
• Experience measuring and optimizing against CAC or similar funnel metrics
• Strong analytical skills — comfortable pulling and interpreting campaign, funnel, and CAC data to drive decisions (Excel/Sheets required; SQL or BI tool experience a plus)
• Strong writer — able to independently produce thought leadership content (white papers, webinars) and email copy
• Hands-on experience deploying AI tools in a marketing workflow, not just familiarity with them
• omfortable operating without a large team — self-directed, resourceful, willing to do unglamorous work
• Open-minded and collaborative team player with the willingness to help others
• Passionate about self-driving technologies, solving hard problems, and creating innovative solutions
• Experience marketing to senior technology decision makers in logistics, supply chain, or adjacent industrial/B2B sectors
• Experience running account-based marketing (ABM) programs targeting named accounts
• Experience partnering cross-functionally with product marketing, digital marketing, and events peers
• Familiarity with a modern marketing/sales stack, particularly HubSpot and Aurasell (our CRM)
• Experience at a company of similar size/stage
• Prior SDR or sales development experience