Sr Product Marketing Manager-US

Certinia is hiring a Senior Product Marketing Manager for its CS Cloud offering. The role leads positioning, go-to-market strategy, marketing programs, and sales enablement to expand the solution’s market success and support global growth.

Responsibilities:

• Own the definition of the 'Why Certinia' storyline for your product, in partnership with Corporate Communications and other functions, to drive market leadership, differentiation, and awareness
• Lead the execution of a go-to-market strategy for [insert product] by developing messaging and programs in support of multiple selling motions (varying market segments, cross-product solutions, new vertical markets.)
• Deliver unique and differentiated thought leadership presentations at conferences and customer events
• Develop plans for and enable Campaigns and Field Marketing teams through differentiated and persuasive content creation across multiple mediums including blogs, webinars, white papers and presentations
• Enable Sales with clear positioning, messaging, training, as well as the content used across presentations, campaigns, field marketing, sales engagements, and marketing campaigns
• Provide product and value-based training to the sales organization that includes a focus on business acumen, differentiated capabilities, and competitive positioning
• Work closely with Marketing to build and deploy analyst and influencer-based visibility and validation for new market and product categories
• Coordinate across Product, Sales, Marketing, Customer Success, and Corporate Communications to set messaging and positioning, launch plans, sales enablement and the right programs / campaigns to drive sales funnel with marketing
• Be the voice of the customer to market-facing leadership and development teams

Requirements:

• Bachelor's degree in Business Administration, Marketing, or similar field; or equivalent combination of education and experience
• 8+ years direct product marketing experience combined with selling or marketing a SaaS/Cloud solution and knowledge of the Professional Services and Customer Success industry
• Excellent verbal presentation and communication skills and proven marketing writing skills
• Driven, self-motivated, and always looking for ways to continuously optimize our go-to-market approach and execution
• Highly creative, decisive and driven to win
• Great balance of strategic thinking while executing with speed and precision
• Business acumen and results oriented
• Experience and understanding with work solutions for midsize and enterprise companies
• Ability to achieve and exceed business plan metrics while developing new market and product categories
• Experience in translating complex product discussions and updates into clear, value-based messaging and sales artifacts
• Experience working with sales leadership and the overall field organization to support revenue growth and competitive differentiation
• A collaborative team player able to influence / manage through well-developed, cross-functional communication skills and cultural awareness in a matrix organization
• A blend of technical understanding with the ability to deliver the right high-level message