B2B Marketing Manager (Part-time)

Skylink supports aircraft maintenance worldwide. The B2B Marketing Manager owns end-to-end marketing distribution, creating content and campaigns that convert into qualified leads and sales pipeline while maintaining a consistent brand across channels.

Responsibilities:

• Own Skylink's marketing distribution from end to end
• You are not a post scheduler. You are building a media operation — one that consistently puts Skylink in front of the right buyers, earns their attention, and converts that attention into pipeline
• Every channel you touch should work together toward that outcome
• Build and manage our lead funnel
• From lead magnet creation to landing page to email nurture sequence to qualified opportunity — you own the funnel architecture, the content inside it, and the conversion metrics that come out of it
• Drive lead conversion, not just lead generation
• Generating leads is the starting line. You're accountable for what happens next — follow-up sequences, nurture content, and the handoff to sales with enough context to close
• We measure you on opportunities created, not just contacts collected
• Produce and maintain sales collateral
• Work with the sales team to keep our one-pagers, sales sheets, capability decks, and case studies current, on-brand, and actually useful in a real sales conversation
• Manage paid advertising and brand image
• You own our paid ads — from creative to targeting to performance reporting
• You also own how Skylink looks across every digital surface: social profiles, website visuals, branded graphics, and video assets
• Brand image is a trust function, and you protect it
• Every piece of content you produce has a job to do
• Before it goes live, you should be able to answer: what is this doing for Skylink — building trust, proving value, removing sales friction, or moving us from "vendor" to "partner"?
• If you can't answer that, it doesn't go live
• Develop long-form and short-form written content across platforms (website, blog, email, LinkedIn, newsletters, landing pages)
• Transform CEO conversations, recordings, and internal insights into structured marketing narratives
• Adapt messaging across different channels while maintaining brand consistency
• Apply SEO fundamentals to web and blog content
• Review content performance and refine messaging accordingly
• Maintain and execute against a structured content calendar
• Edit short-form videos for professional B2B platforms
• Structure content with strong hooks, pacing, captions, and clarity
• Turn raw footage into platform-ready assets
• Ensure visual and tonal consistency across video output
• Optimize format based on platform standards
• Create branded graphics and visual assets for social media and digital use
• Design clean, professional visuals aligned with brand standards
• Produce supporting images for blog posts, campaigns, and announcements
• Maintain consistency in fonts, layout, and visual identity
• Capture thought leadership ideas and turn them into structured marketing content
• Maintain tone, clarity, and professional voice across executive communications
• Ensure consistent and high-quality brand presence
• Develop employer branding content in collaboration with the People Operations Manager
• Support culture-focused campaigns and team storytelling
• Align employer messaging with overall brand positioning

Requirements:

• 3–5+ years of experience creating content in a B2B environment
• love for aviation and understand how to adapt messaging across platforms while keeping brand voice consistent
• Self-discipline & optimism: Consistently focused and positive, even in challenges
• Emotional intelligence & empathy: Understand and connect with others on a deeper level
• Scrappiness: Find solutions with creativity and practical insight
• Ability to read people & act with initiative: Anticipate needs and take proactive steps
• Persistence & passion: Stay committed and driven towards goals
• Great communication & engaging presence: Articulate and compelling in all interactions
• Accountability & authenticity: Own your results and stay true to your values
• 3-5+ years minimum of hands on experience in content marketing or digital marketing within a B2B or professional environment
• Demonstrated ability to create and execute multi-format content, including written content, short-form video, and branded visual assets
• Advanced prompting skills and the ability to use AI as a leverage tool, not a crutch, to enhance efficiency and scale content production
• You must be able to heavily edit and inject human voice/strategy into AI-generated drafts so the final output never feels robotic
• Proficiency with content and editing tools such as, CapCut, Descript, Canva, Adobe Creative Suite, or similar platforms
• Experience using email marketing platforms and managing digital campaigns (LinkedIn and social media ad campaigns is a must)
• Strong understanding of major digital and social platforms, including LinkedIn, Facebook, Instagram, and TikTok, and how content adapts across each
• Solid writing and editing skills with the ability to maintain a consistent professional brand voice
• Ability to manage multiple projects independently in a remote environment