Brand Marketing Manager

Yardzen is hiring a Brand Marketing Manager to grow brand awareness, tell customer stories, and help homeowners discover and engage with the company. The role owns brand communications, organic growth and content, partnerships, activations, and public relations programs from strategy through measurement.

Responsibilities:

• Define communications priorities and gain executive alignment on strategy and content approach that build the Yardzen brand with prospective clients
• Design, launch, and own campaigns that focus on building brand awareness and shaping a positive perception of Yardzen
• Nail consistent messaging and brand voice across every mention of Yardzen you own
• Identify creative opportunities to bring the Yardzen brand to life and reach new audiences across channels and activities
• Foster and facilitate community around the Yardzen brand among past clients that can positively affect current/future clients, and lead to lifestyle brand status
• Build project plans, coordinate stakeholders, and keep initiatives moving from idea through launch
• Shape organic initiatives that introduce Yardzen (discovery) and entice the right people to engage with our brand and product platform
• Leverage expertise in key social platforms (Instagram, Pinterest) to tell compelling brand stories that engage potential clients (and the Yardzen community)
• Design programs that make it easier for Yardzen clients to share their yard transformations, and thus share Yardzen
• Own the Yardzen Ambassador Program for creators and Yardzen champions, alike, to earn commission
• Discover and engage with the brands that share our ethos and complement our mission for potential partnerships to engage audience segments with the Yardzen brand
• Manage the day-to-day marketing execution of collaborations, including messaging, creative assets, timelines, and promotion (in close collaboration with the Business Partnerships team)
• Track and report on partnership activation performance, share learnings, and evolve strategies accordingly
• Partner with the Director in owning the Yardzen PR strategy and activation (note, the Founder / CEO plays a big role here)
• Become expert on Yardzen’s data and trends we’re seeing across our platform and package them as stories, richly valuable to the publications our clients read
• Form relationships with the right journalists, editors, creators, brand influencers and media properties to further the Yardzen leadership voice in the landscape market
• American Firewise Project, our effort to help homeowners in fire-vulnerable areas build yards that are both beautiful and defensible, starting with the five feet closest to the house

Requirements:

• You have 5+ years of experience across brand marketing, communications, content, PR or integrated marketing
• You're talented at content strategy, creation and measurement and intuitively understand Instagram, TikTok, Reddit, LinkedIn and Substack
• You're a strong writer and editor
• You're a versatile generalist who's excited to work across different types of marketing initiatives
• You're self motivated and are inclined to run, not walk
• You can write a killer pitch and show us a few that have resulted in excellent stories
• You're AI-confident but not reliant
• You're a real teammate, with goodness and grit. You're proactive, resourceful, and comfortable working in a fast-moving environment with lots of ambiguity
• Bonus if you have experience in a premiere PR firm working on successful D2C brands