Manager, Integrated Marketing

Responsive is hiring a Manager, Integrated Marketing to lead the strategy, planning, and execution of integrated campaigns that bring product narratives and ideal customer profile priorities to market. The role leads the Integrated Marketing team and coordinates cross-functional programs across paid, owned, outbound, field, and partner channels, with responsibility for campaign measurement and optimization.

Responsibilities:

• Own the quarterly integrated campaign roadmap, aligned to product narratives, ICPs, market priorities, and pipeline goals
• Translate positioning, launches, and content themes into campaign briefs that define the target audience, insight, message, offer, channel mix, customer journey, success metrics, and follow-up motion
• Lead end-to-end campaign orchestration from planning through launch, optimization, and retrospective; ensure paid, owned, outbound, and field motions reinforce one another
• Manage, mentor, and coach paid performance and lifecycle/customer communications contributors; build capability, accountability, and a high-performance team culture
• Set clear priorities and decision rights across the team, balancing always-on programs with strategic launches and campaign experiments
• Develop scalable planning, briefing, production, and campaign-review processes that improve speed, quality, and cross-functional visibility
• Own campaign performance reporting across engagement, pipeline, conversion, and efficiency metrics; turn results into recommendations that improve future investment and execution
• Partner with Marketing Operations, Sales, and Revenue Operations to establish trusted attribution, audience, and funnel reporting
• Assess program risk, dependencies, and resourcing needs early; proactively resolve issues that could affect campaign quality, timing, or business impact
• Build test-and-learn plans with clear hypotheses, measurement criteria, and decisions about what to scale, refine, or stop
• Partner with ABM on core campaigns and targeted-account plays, ensuring account insights, personalization, and sales follow-up are integrated into campaign design
• Partner closely with Product Marketing and Content Marketing to carry product narratives consistently from strategy through activation and nurture
• Work with Brand, Creative, Field and Events, Sales, Customer Success, and Marketing Operations to coordinate complex, high-impact programs across teams
• Act as a trusted advisor on campaign strategy, channel mix, and go-to-market execution, influencing functional decisions across marketing and adjacent teams
• Represent Responsive thoughtfully in relevant external marketing communities, partners, or events when appropriate

Requirements:

• An integrated marketer who can connect product narratives and ICP insight to a complete campaign and buyer journey
• A strategic, data-informed leader with strong business acumen and the ability to balance pipeline impact, customer experience, and long-term brand demand
• An advanced project and program manager who can lead complex initiatives with multiple teams, dependencies, and deadlines
• Experienced in change management and in creating operating models that bring clarity, accountability, and momentum to cross-functional work
• A clear, persuasive communicator with high-level presentation skills and the ability to influence senior stakeholders
• Skilled in risk assessment, prioritization, and resource management
• A thoughtful people leader with effective mentoring and coaching skills who cultivates a positive, inclusive team culture
• Comfortable working across paid media, lifecycle and email nurture, webinars, podcasts, review sites, and ABM collaboration; deep channel specialization is not required in every area
• 10+ years of B2B marketing experience, including meaningful experience leading integrated campaigns across paid, owned, and nurture channels
• 2+ years of people leadership, team lead, or substantial program leadership experience; demonstrated success developing junior team members
• Demonstrated experience partnering with Product Marketing, Content, ABM, Sales, Marketing Operations, and Creative or Brand teams
• Strong analytical fluency with campaign, funnel, pipeline, and efficiency metrics
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• B2B SaaS experience strongly preferred