Marketing Manager - Defense & Intelligence (NORAM)

Rocket.Chat builds Secure CommsOS®, a secure platform for messaging, voice, video, and AI used by government, defense, intelligence, public sector, and critical infrastructure organizations. The Marketing Manager will lead full-stack marketing for the defense and intelligence sector in North America, with a focus on partner and channel marketing, sales alignment, digital campaigns, content, events, and AI-enabled marketing.

Responsibilities:

• Own co-marketing with Rocket.Chat's key partners in NORAM, including system integrators, resellers, and technology alliances serving defense and intelligence
• Identify opportunities for joint activities (campaigns, webinars, events, content, offers) and turn them into pipeline
• Build close relationships with partner marketing and sales teams to understand gaps and opportunities for pipeline creation
• Run a regular partner newsletter and keep partners up to date on product news, campaigns, and enablement materials
• Create partner and customer-facing materials such as collateral and presentations aligned with Rocket.Chat's value proposition
• Manage Market Development Funds by overseeing the allocation and use of MDF in line with joint marketing objectives
• Stay very close to the sales team and keep a regular cadence with them to understand which accounts, programs, and personas they are targeting
• Adjust the marketing strategy and campaigns based on what sales and partners see in the field
• Support sales in creating materials, RFI and RFP responses, proposals, and presentations
• Plan, run, and optimize paid campaigns on LinkedIn, Google, Bing, Reddit, and AI search targeting defense and intelligence audiences
• Manage Rocket.Chat's social media presence for the sector in the region, with a focus on LinkedIn
• Run a customer and partner-facing newsletter
• Analyze campaign performance against KPIs such as pipeline, ROI, lead conversion, and engagement
• Create content for defense and intelligence audiences: blog posts, case studies, solution briefs, one-pagers, and social content
• Assist in video creation, from short social clips to product and partner videos
• Plan and execute events, mostly together with partners, including trade shows, conferences, webinars, and briefings
• Own the event cycle from pre-event promotion to post-event follow-up, with a focus on meetings booked and pipeline created
• Use AI tools across the role to work faster and at higher quality: content and video creation, campaign setup, research, sales materials, RFI responses, and reporting
• Find and share new ways for the team to use AI in day-to-day marketing work
• Work with internal teams, including sales, product, and the wider marketing team, to align initiatives with business goals
• Manage external vendors, such as design agencies and event organizers, when needed

Requirements:

• Experience marketing to defense and intelligence audiences is required
• 4+ years of B2B or B2G technology marketing, with a strong focus on channel and partner marketing in the defense and intelligence industry
• Proven experience marketing to US defense, military and intelligence organizations, with a solid understanding of how they buy, who the key primes and integrators are, and the language operators and program offices use
• Proven track record running co-marketing programs with system integrators, resellers, or technology alliances that generated measurable pipeline
• Hands-on experience running paid campaigns on LinkedIn, Google, Reddit, and AI search
• Full-stack marketing skills across paid digital, social, content, email and newsletters, and events
• Practical, everyday use of AI tools for content, video, research, and campaign work
• Proficiency in marketing automation and sales tools (e.g., HubSpot, Apollo), CRM (e.g., Zoho), and analytics (e.g., Google Analytics)
• Ability to write clear, mission-focused messaging for defense and intelligence buyers
• Turning our messaging into sales presentations, materials, content, and RFI and proposal responses
• Strong project management skills and the ability to run several initiatives at once with little supervision
• Excellent written and verbal communication skills
• Bachelor's degree in marketing, communications, business, or a related field
• military background is a strong plus
• US military veteran, prior service or civilian work in the DoD or Intelligence Community
• Active security clearance, or the ability to obtain one
• Experience marketing secure communications or other mission-critical technology
• Established relationships within the defense contractor and partner ecosystem
• Familiarity with defense procurement, contracting vehicles, and security and compliance requirements
• Experience creating or editing video content