Senior Product Marketing Manager

Apptega is seeking a Senior Product Marketing Manager to own how its platform is brought to market across messaging, content, and demand generation. The role defines positioning in the cybersecurity and GRC market, leads go-to-market execution, and enables sales and partners to generate pipeline.

Responsibilities:

• Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments
• Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers
• Partner closely with Product to support launches, releases, and roadmap communication
• Develop and maintain core assets including messaging frameworks, personas, and use cases
• Lead content strategy across the funnel (awareness → conversion → enablement)
• Create and oversee high-impact content across formats (web, email, sales collateral, webinars, thought leadership)
• Ensure consistent storytelling and voice across all external channels
• Incorporate customer insights and voice-of-customer into all messaging
• Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)
• Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals
• Collaborate on campaign strategy, landing pages, and conversion optimization
• Monitor performance and continuously optimize programs for pipeline impact
• Develop sales and partner enablement materials that drive pipeline and revenue
• Support indirect/channel motion with tailored messaging and assets for:
• MSPs, MSSPs, VARs/resellers
• Distributors (TSDs), agents, referral partners
• Create tools such as pitch decks, battlecards, talk tracks, and “vs.” competitive pages
• Partner with Sales and Channel teams to ensure alignment and effectiveness
• Lead go-to-market planning and execution for product launches and key initiatives
• Align marketing efforts with sales, product, and leadership priorities
• Bring structure and clarity to a fast-paced, evolving environment

Requirements:

• Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
• Experience owning or heavily contributing to content strategy and creation
• Familiarity with demand generation, including working with external agencies (SEO, paid, web)
• Experience supporting or selling through channel/partner ecosystems
• Exceptional storyteller and communicator across formats (written, visual, verbal)
• Able to operate both strategically and tactically—you can build the plan and execute it
• Highly organized and able to manage multiple workstreams (including external partners)
• Naturally curious and forward-thinking, with a strong interest in customers, market trends, competitive dynamics, and emerging AI capabilities, and the ability to apply AI to drive efficiencies and enhance messaging, content, and go-to-market execution
• Self-motivated and highly independent; able to take ownership, create momentum, and drive work forward with minimal direction in a fast-paced environment
• Results-driven and focused on business impact, using data, feedback, and performance insights to optimize programs and improve pipeline contribution
• Strong bias for action with attention to detail
• Comfortable in a small team environment with evolving priorities
• Collaborative, accountable, and driven to raise the bar for yourself and others
• Cybersecurity and/or GRC (governance, risk, compliance) market knowledge
• Understanding of ICP, buyer journey, and enterprise/SMB security decision-making
• Familiarity with indirect selling models and partner types (MSP, MSSP, VAR, TSD, etc.)