Growth Marketing Manager

Cresta is an AI company providing a unified platform for conversational AI agents, real-time human agent augmentation, and conversation intelligence. The Growth Marketing Manager will own pipeline and acquisition for paid and digital channels, develop growth strategies, lead paid social and search programs, optimize campaigns, and collaborate across marketing and sales functions.

Responsibilities:

• Own the pipeline and acquisition number for your channels and decide what to double down on and what to pull back
• Build a growth thesis for our paid and digital mix from first principles, and bring new bets to the table rather than waiting to be told where to focus
• Lead paid social across LinkedIn and Meta Ads and a focused paid search program alongside it
• Partner with our brand designer on ad creative, pushing the quality bar and staying current on what's working
• Monitor campaign pacing against budget and pipeline goals, flagging issues proactively and knowing when to kill something versus double down
• Leverage AI tools and audience enrichment platforms (including Clay) to build precise targeting, automate workflows, and drive output at a lean-team scale
• Collaborate cross-functionally with demand generation, content, creative, sales, etc

Requirements:

• • A track record of excellence in a demanding, analytical field such as investment banking, consulting, biz ops, a co-founder or early startup builder background, or a technical or quantitative discipline (econ, stats, math, or similar), with genuine interest in growth marketing. We evaluate on outcomes, not pedigree. (Strong traditional digital marketing backgrounds will also be considered.)
• • Quantitative fluency; a math-first brain that reasons about performance from the data
• • Demonstrated creativity and original thinking: evidence you generate ideas rather than default to convention
• • Strategic mindset: able to connect day-to-day execution to broader business goals, and a sense of ownership over the number, not just the tasks
• • High motor with a hunger to learn. Actively experiments with AI tools and brings new ideas to the team
• • Excellent communication skills; able to synthesize performance data into clear, stakeholder-ready updates
• • Exposure to any paid advertising platform (LinkedIn, Google, Meta, or otherwise)
• • Familiarity with CRM or marketing automation tools such as Salesforce or HubSpot
• • Experience with data or audience tools such as Clay