Senior Manager, Customer & Shopper Marketing, Natrol

Vytalogy Wellness is hiring a Senior Manager, Customer & Shopper Marketing for its Natrol brand. The role leads customer and channel marketing strategies, translates national brand strategies into customer-specific programs, and partners with Sales to build awareness, drive growth, and increase market share.

Responsibilities:

• Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities
• Translate brand strategies into customer-specific programs across in-store, digital and omnichannel touch-points
• Lead customer marketing plans and manage annual investments exceeding $5 million
• Develop shopper programs including retailer media, displays, point-of-sale materials, couponing and customer-specific activations
• Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth
• Use shopper, category, retailer and syndicated data to inform strategies and investment decisions
• Establish program KPIs and evaluate incremental sales, market share, engagement and return on investment
• Lead retailer media strategy in partnership with Sales, eCommerce and agency partners
• Manage shopper marketing agencies, scopes of work, budgets and performance
• Ensure customer programs are consistent with Natrol's brand strategy and approved claims

Requirements:

• Bachelor's degree in Marketing, Business or a related field
• 6+ years of progressive CPG customer marketing, shopper marketing, retailer media or related experience
• Demonstrated experience managing significant customer marketing budgets
• Strong understanding of Mass, Grocery, Club and Drug retail channels
• Experience with retailer media networks and omnichannel shopper activation
• Strong analytical, financial and cross-functional leadership skills
• Experience with NielsenIQ, Circana, retailer data or similar tools preferred
• Consumer health, wellness or VMS experience a plus