Manager, Product & Field Marketing, NimbleRx

Swoop is hiring a Manager, Product & Field Marketing to lead day-to-day commercialization execution for NimbleRx’s Pharmacy Dashboard and Patient App. The role develops field-ready enablement, account, and onboarding resources, coordinates launches, and administers NimbleRx’s Highspot pharmacy destination to support pharmacy activation and growth.

Responsibilities:

• Execute day-to-day go-to-market activities for product launches, feature releases, and enhancements, following plans set by the Senior Manager
• Coordinate launch deliverables and timelines across Product, Marketing, Sales, Customer Activation, and Client Success teams
• Track project status and deliverables to keep launches and enablement on schedule
• Develop and deploy Pharmacy Sales and Client Success enablement materials, including presentations, one-pagers, battlecards, FAQs, product overviews, and training resources
• Translate positioning and messaging frameworks into clear, field-ready materials
• Gather field feedback and keep resources current, accurate, and on brand
• Build customized resources for Platinum and Titanium accounts that support onboarding, activation, engagement, and growth
• Create and maintain templated resources for Gold accounts that scale across the base
• Partner with account teams to identify resource needs and turn common requests into reusable assets
• Develop onboarding and activation materials, including welcome kits, point-of-sale materials, and implementation guides that speed rooftop activation
• Partner with Customer Activation to improve materials based on activation results and pharmacy feedback
• Administer NimbleRx’s Highspot pharmacy destination, including content governance, organization, permissions, and adoption support
• Build and maintain custom digital sales rooms for key accounts
• Report on Highspot usage and content performance and recommend improvements
• Track enablement adoption, resource utilization, and launch execution metrics
• Share insights and recommendations with the Senior Manager to improve field effectiveness
• This role supports NimbleRx’s product marketing and field enablement execution and works closely with functional marketing teams (events, communications, branding) across the organization to ensure alignment between product strategy, customer needs, and go-to-market execution

Requirements:

• 3 to 5 years of experience in product marketing, sales enablement, or B2B marketing
• Experience creating sales enablement resources, customer presentations, and field-facing materials
• Experience supporting product launches and cross-functional go-to-market initiatives
• Strong writing and storytelling skills, with the ability to make complex products clear and compelling
• Strong project management and organizational skills, with the ability to manage multiple priorities at once
• Strong collaboration skills, with the ability to work across technical and commercial teams
• Excellent written, verbal, and presentation skills
• Analytical mindset, with the ability to use data and field feedback to improve resources
• Bachelor's degree in marketing, business administration, communications, or a related field, or equivalent experience
• Healthcare technology, healthcare SaaS, pharmacy technology, digital health, or high-growth technology experience preferred
• Hands-on experience administering Highspot or a similar sales enablement platform preferred
• Salesforce experience a plus
• Experience using AI tools to improve productivity and content development preferred