Manager, Trade Marketing

Anheuser-Busch is hiring a Trade Marketing Manager to bring its portfolio to life across wholesalers, retailers, venues, and events. The role leads trade marketing, activation, sponsorships, and execution across On-Premise and Off-Premise channels.

Responsibilities:

• Lead On-Premise strategy and local execution of plans
• Own On-Premise channel performance and identify execution opportunities with wholesalers
• Drive: Brand planning / Sampling execution / Event and venue activations
• Own local sponsorship negotiations and activation budgets
• Manage mobile asset deployment and support venue CAPEX execution
• Partner closely with top wholesalers to ensure execution against plans
• Own execution KPIs for On-Premise plans
• Lead implementation of brand programming in Off-Premise channels to drive volume and share growth
• Communicate priorities and results weekly and monthly
• Cascade annual and trimester plans, initiatives, and programs

Requirements:

• Bachelor's Degree required
• Must possess a valid driver's license
• Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders
• High level of company products and beer industry knowledge
• Ability to establish and maintain effective working relationships with employees, customers, and third-party partners
• Highly self-motivated and results oriented with ability to work independently
• Excellent communication skills: oral, written, and comfortable with presenting to groups
• Strong organizational & planning skills
• Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
• Effective time management in planning daily routines, wholesaler visits, and event activations
• Sales and/or marketing experience
• Thorough knowledge of AB sales and marketing strategies and procedures
• Sales and/or marketing experience, preferably in the beverage or consumer products industry