Advocacy Marketing Manager

McGraw Hill is hiring a Senior Marketing Manager, Customer Advocacy to build and lead programs that turn educator, administrator, and student experiences into credible customer proof. The role recruits and engages advocates, develops customer stories and enablement assets, and measures advocacy impact across pipeline, retention, product development, and brand differentiation.

Responsibilities:

• Develop and execute a comprehensive customer advocacy strategy to increase customer retention, acquisition and brand credibility in partnership with customer success, sales, marketing & product/platform development
• Manage the faculty, administrator and student advocate programs end-to-end, including recruitment, onboarding and ongoing engagement
• Organize and facilitate user forums, best practice sharing sessions, and ongoing advocate training and other thought-leadership events
• Partner with product & platform teams to involve advocates in beta testing, feedback sessions, and roadmap discussions
• Build and nurture long-term relationships with customer champions and advisory board members and ensure we are fully leveraging their value
• Expand successful advocacy programs into new markets and opportunities
• Collaborate with other marketing leads to develop case studies, testimonials and videos highlighting advocate success stories
• Partner with internal stakeholders to understand win/loss analysis and sharing success stories internally to help us further replicate what works
• Build online community and searchable tools for internal enablement
• Enhance scalable governance, workflows, and processes to further amplify a successful program
• Track and report advocacy KPIs to measure impact on engagement, pipeline, retention and sentiment
• Adjust priorities as needed to support high-impact advocacy initiatives and evolving business needs

Requirements:

• Bachelor's Degree required
• 3-5 years of experience in customer advocacy, community management, customer marketing, technology marketing or related roles
• Proven ability to build trusted relationships – both internally through cross-functional collaboration but also experience working directly with customers
• Excellent storytelling, written, verbal, and visual communication skills
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Comfortable with autonomy and working at speed: proactive, decisive, and impact oriented
• Strong analytical skills and data-driven mindset
• Strong business writing skills and experience with tools like PowerPoint, Outlook, Excel, SmartSheet, Salesforce.com, Marketo, Gainsight, Tableau, Asana and a variety of AI tools
• open to applicants authorized to work for any employer within the United States
• Familiarity with EdTech industry or experiencing working with faculty/educators strongly desired