Global Partner Marketing Program Manager

Marvel Marketers is seeking a Global Partner Marketing Program Manager to drive scalable partner demand generation programs across enterprise and education markets. The role manages a global self-service marketing platform and develops, publishes, measures, and improves co-branded campaigns in collaboration with product marketing, regional teams, and creative agencies.

Responsibilities:

• Serve as the primary point of contact for global partner demand generation programs across enterprise technology and education solution portfolios
• Partner with product marketing, regional marketing teams, and creative agencies to align campaign development with strategic business priorities
• Develop multichannel partner marketing campaigns, including webinars, account-based marketing (ABM), digital advertising, landing pages, email marketing, and events, that partners can easily customize and deploy
• Own the global campaign roadmap and oversee end-to-end campaign publishing within the marketing platform, including intake, content review, localization, and deployment
• Maintain comprehensive internal and external documentation for marketing programs, processes, and platform resources
• Monitor campaign performance and develop reports analyzing platform adoption, utilization, and effectiveness in generating partner-sourced leads, pipeline, and revenue
• Stay informed about platform capabilities and industry best practices, collaborating with technology vendors to resolve issues and implement new AI-powered features and workflow enhancements
• Lead internal enablement efforts and advise regional teams on partner marketing initiatives that encourage campaign adoption and drive measurable engagement, lead generation, and pipeline growth
• Coordinate communications to inform partners about new campaign resources and opportunities through newsletters, webinars, and partner management channels
• Identify and implement continuous improvements to demand generation processes, frameworks, and playbooks to scale successful initiatives across global markets

Requirements:

• Bachelor's degree or equivalent practical experience
• Five or more years of relevant experience in partner marketing, demand generation, or marketing operations within an enterprise B2B software or technology organization
• Strong project management and organizational skills, with demonstrated experience managing partner relationships, creative agencies, or external vendors
• Ability to work independently while driving cross-functional alignment and ensuring timely execution
• Experience executing co-marketing campaigns, partner activations, or go-to-market (GTM) programs with external partners
• Strong analytical skills and experience leveraging AI tools to improve marketing workflows and operational efficiency
• Excellent written and verbal communication skills
• Experience managing complex creative workflows, localization processes, and digital asset lifecycles
• Proficiency with project management and/or digital asset management platforms, such as Asana, Jira, Monday.com, or comparable tools