Performance Marketing Manager- Remote

Tried and True Media is hiring a Performance Marketing Manager to drive growth for a portfolio of client campaigns across digital advertising platforms. The role leads a cross-functional team, manages client relationships, analyzes campaign and conversion-funnel performance, and develops tests to improve ROAS and scale spend.

Responsibilities:

• Performance and Growth of a Portfolio of Clients – You’ll have an opportunity to build a portfolio of clients who spend $2M - $5M per month. Campaigns will primarily run on Meta and Google. Your #1 goal is to increase the effectiveness of the client’s campaign to ensure the client achieves their primary KPIs and scale the account
• Cultivate Strong Client Relationships – Because you’ll be the primary point of contact with the client, you’ll need to cultivate a strong, respectful, trusting relationship that encourages the bilateral sharing of information and fast resolution of issues. The client will expect you to be “on it” – and so will we
• Drive Campaign Performance Daily – Every day you will stay on top of campaign and ad-level performance metrics providing data–driven insight and opportunities for the media and creative team to expand and scale ad concepts and campaigns
• Optimize Conversion Funnel KPIs – You’ll invest significant time analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, LTV and other relevant funnel KPIs to drive improved ROAS
• Drive Creative Expansion – With your knowledge of the client’s product and customer base, you will play a pivotal role in helping the creative team expand existing controls through variation expansions and VSL expansions. Each week you will work directly with the media and creative team to suggest tests to scale the account
• Extend Campaign Success – By looking daily at campaign data, you’ll provide the insight needed to expand campaigns and prevent them from fizzling out. This could be by working with the creative team to test completely new concepts, with the media team to target new audiences, or coming up with your own CRO funnel tests to boost CVR, AOV or LTV to provide more buffer for the existing campaigns to run longer

Requirements:

• 3+ Years Performance Marketing Experience
• directly accountable for delivering ad spend and ROAS targets
• had to work with a team in a fast-paced environment
• You're naturally gifted at solving problems, whether that's by removing a bottleneck, capitalizing on an opportunity, using new tech, optimizing processes, organizing assets differently or completely re-formulating audience/offer/positioning strategy
• You have a love for numbers, can easily build, manipulate and slice and dice spreadsheets, detecting patterns that lead to the insights that inform next steps
• You're highly creative, with the ability to look at things through multiple dimensions to pinpoint ways to crack the code to get a client offer to scale
• You excel at leading a team, devising an action plan to hit that target and methodically executing along the way, pivoting as needed
• You take extreme pride in submitting high-quality work that's on time, on spec, been double checked, meets all compliance guidelines, etc
• You are highly experienced working with clients and internal stakeholders and are adept at ferreting out what client's need, even when they're not sure themselves