Global Product Marketing Manager, Asset Management

ABB E-mobility is hiring a Global Product Marketing Manager to own positioning, go-to-market strategy and enablement for its Asset Management portfolio. The role works across Sales, Service and Product to communicate service value, support sales and renewals, govern claims, and build customer proof from fleet data.

Responsibilities:

• Own Asset Management positioning, value propositions and messaging, and tie them into our wider hardware and software portfolio story
• Build the go-to-market strategy for attach, renewal and installed-base growth together with Sales, Service and Product
• Equip sellers, service teams and partners with discovery guides, value tools, talk tracks and renewal playbooks
• Make sure enablement is something teams actually use, not something that sits in a shared folder
• Govern claims so that every uptime and response-time promise matches what the contract commits to
• Build customer proof from real fleet data that shows the value of our services in terms customers recognize
• Feed win/loss and competitive insight back into the offer so it keeps getting stronger

Requirements:

• 6+ years of B2B product marketing in services, recurring-revenue software, industrial aftermarket or connected equipment
• Experience marketing service contracts, SLAs or subscriptions sold alongside hardware
• Hands-on claims governance experience
• A track record of enablement that sales teams actually use, built cross-functionally across key stakeholders
• Outcome-focused: you connect a capability to an outcome the customer measures
• Collaborative: you work across Sales, Service and Product and bring people with you
• Precise: you know a strong claim is only strong if the contract backs it up
• Practical: you build tools people use in real customer conversations
• EV charging or energy infrastructure experience