Marketing Manager, Modern Day Marine

Emerald is seeking a Marketing Manager to lead integrated marketing campaigns for Modern Day Marine events. The role focuses on attendee acquisition, exhibitor engagement, and year-round audience growth through data-driven, multi-channel campaigns and cross-functional collaboration.

Responsibilities:

• Develop and execute integrated marketing campaigns that support attendee acquisition, exhibitor retention and revenue goals
• Build annual marketing plans that balance event launches with year-round audience engagement
• Create messaging and campaigns across email, web, paid media, social, partnerships, PR and content marketing
• Manage campaign calendars and deliver projects on time and within budget
• Execute multi-channel demand generation campaigns and optimize through segmentation, A/B testing and conversion optimization
• Partner with Marketing Operations to maximize HubSpot, SEO and marketing automation capabilities
• Manage agency and partners to deliver paid search, paid social and digital advertising initiatives
• Leverage AI-powered marketing tools to improve productivity and campaign performance
• Develop initiatives that strengthen relationships with attendees, exhibitors, and industry partners
• Collaborate with Sales, Show Management, Marketing Operations, Registration, Operations, and external partners
• Monitor campaign performance using HubSpot, Google Analytics, Power BI, and other reporting tools
• Present campaign results and recommendations to Marketing leadership while championing continuous improvement

Requirements:

• 5+ years of B2B marketing experience
• Strong project management, communication, and cross-functional collaboration skills
• Growth mindset and curiosity
• Strong commercial thinking and analytical skills
• Creativity balanced with data-driven decision making
• Ability to manage multiple priorities in a fast-paced environment
• Passion for testing new marketing ideas and technologies
• preferably in events, media, associations or demand generation
• Experience with integrated marketing campaigns, marketing automation (HubSpot preferred), paid media, and analytics
• Experience with Google Analytics, Power BI, SEO and AI marketing tools preferred