Senior Marketing Campaigns Manager

Horizon3.ai is seeking a Senior Marketing Campaigns Manager to design, execute, and measure integrated campaigns that generate and accelerate pipeline. The role owns campaigns from initial brief through pipeline reporting, coordinating cross-functional teams and optimizing audience targeting, messaging, channel mix, and performance.

Responsibilities:

• Help develop and run the quarterly campaign plan for your segments, aligned to pipeline targets, ICP priorities, product launches, and company themes
• Write the campaign brief for each program you own: audience, buying group, message, offer, channels, budget, and pipeline hypothesis
• Build always-on and burst campaigns across email and nurture, paid media, webinars, content, field, and SDR outreach, so each channel reinforces the others
• Partner with product marketing and content on messaging and proof points that fit each persona and stage
• Coordinate with regional campaign leader’s efforts in order to ensure global strategy alignment while allowing for regional specific messaging
• Stay aligned with the cross-functional working team for each campaign across digital, field, webinars, marketing operations, and creative. Own the timeline and the launch quality for campaigns you own
• Help drive the build of nurture and lifecycle programs with marketing operations
• Coordinate with the ABM and field marketing teams so campaigns, account plays, and events hit the same accounts with one message
• Manage budgets for campaigns you own and make the trade-off calls on channel mix
• Work with the Marketing Analytics team to define campaign KPIs: engagement, meetings attended, pipeline sourced and influenced, CPO, CPL, and stage velocity
• Work with marketing operations so all activity is attributed correctly in Salesforce, with consistent UTM structure and campaign membership
• Test messaging, offers, channel mix, and sequencing, and apply what the data shows

Requirements:

• 6+ years of B2B demand generation or campaign experience at a high-growth SaaS or technology company, preferably in cybersecurity
• Proven track record designing and running integrated, multi-channel campaigns that generate measurable pipeline, with the data to back it up
• Strong command of Salesforce for campaign attribution and pipeline tracking, and hands-on experience with marketing automation platforms
• Experience working directly with sales and SDR teams on campaign follow-up and pipeline reviews
• Strong project management instincts. You can run multiple campaigns at once without losing detail or momentum
• Financial fluency: comfortable with CPO, ROI, and budget trade-offs
• Comfort translating complex, technical subject matter into messaging that resonates with security buyers, including CISOs, security architects, and IT and SecOps practitioners
• Familiarity with the wider GTM stack, such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk