Marketing Manager

Head to Toe Brands is seeking a Marketing Manager to lead local marketing strategy and support across its portfolio of franchise brands. The role partners with franchisees to address local marketing challenges and develop actionable plans, while testing and scaling programs, tools, and resources across the organization.

Responsibilities:

• Lead local marketing strategy and support across Head to Toe Brands’ portfolio of franchise locations
• Serve as a strategic marketing partner to franchisees, providing coaching and recommendations based on individual location goals, challenges, and performance
• Develop actionable local marketing plans designed to support lead generation, customer acquisition, sales, membership growth, and retention
• Provide elevated marketing support and coaching for priority or underperforming franchise locations, identifying opportunities and creating clear action plans for improvement
• Lead local marketing onboarding for new franchise locations, helping owners build and execute pre-opening, grand opening, and post-opening marketing plans
• Evaluate results from local marketing tests and pilots and make recommendations on whether and how successful tactics should be scaled across the franchise system
• Develop scalable local marketing programs, playbooks, processes, and resources that enable franchisees to confidently execute marketing within their markets
• Analyze location and market-level marketing performance to identify trends, opportunities, and areas requiring additional support
• Translate marketing performance and franchisee feedback into actionable insights and recommendations for Marketing leadership
• Identify recurring franchisee challenges and use those insights to improve marketing programs, resources, training, and processes across the organization

Requirements:

• 3-5 years of experience in marketing, with experience in local marketing, franchise marketing, field marketing, multi-location marketing, or a related discipline strongly preferred
• Demonstrated ability to develop marketing strategies and translate them into clear, actionable plans
• Experience advising, coaching, or partnering with business owners, operators, field teams, or other non-marketing stakeholders
• Strong understanding of local marketing channels and tactics, including digital marketing, paid media, local search, reputation management, email, direct mail, community partnerships, events, and grassroots marketing
• Strong analytical skills with the ability to interpret marketing and business performance, identify trends, and make actionable recommendations
• Excellent written, verbal, and presentation skills with the ability to communicate marketing concepts clearly to audiences with varying levels of marketing expertise
• Comfortable navigating challenging conversations and providing clear, confident recommendations to franchise owners and stakeholders
• AI-native mindset with a passion for leveraging AI tools to improve productivity, streamline processes, solve problems, and enhance marketing execution
• experience in local marketing, franchise marketing, field marketing, multi-location marketing, or a related discipline strongly preferred
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• equivalent relevant experience
• Experience within a franchise, multi-location, beauty, wellness, fitness, hospitality, or service-based organization is a plus