Senior Product Marketing Manager (3-6 month contract)

AppZen is hiring a Senior Product Marketing Manager to cover a product marketer’s leave and own in-flight launches and campaigns. The role focuses on go-to-market execution, product messaging and positioning, market and customer research, and sales and campaign content for finance automation products.

Responsibilities:

• Plan and run product and feature launches across key channels, from brief to sales enablement
• Own internal and external launch communications, including sales enablement and customer-facing messaging
• Keep Product, Sales, Customer Success, and Demand Gen aligned on what’s launching and why it matters
• Refine and document messaging frameworks and value propositions across our finance automation products
• Turn product capabilities into clear, differentiated messaging for finance personas, from AP managers to CFOs
• Keep competitive positioning and battlecards current
• Research market trends, buyer needs, and competitor moves, then turn findings into recommendations
• Gather voice-of-customer insights to shape messaging, content, and campaign direction
• Use product usage data and feedback to sharpen positioning and spot new opportunities
• Create collateral such as product one-pagers, solution briefs, web copy, and sales decks
• Give campaign teams the product angle and messaging guidance for cross-channel programmes

Requirements:

• 3+ years in product marketing, ideally in B2B SaaS
• Experience with finance, P2P, S2P, AP automation, or enterprise automation software
• A track record of shipping product launches or go-to-market programs
• A talent for making complex technology simple and compelling for business buyers
• Comfort picking up work mid-flight and running with it after a short handover
• Strong project management. You keep several workstreams moving without dropping detail
• Experience working with distributed teams across time zones
• Experience marketing AI products to enterprise buyers