Senior Product Marketing Manager, GTM (Qualified)

Salesforce is hiring a Senior Product Marketing Manager to support Qualified, its B2B agentic marketing platform. The role develops product positioning and launch narratives, drives cross-cloud sales enablement, and coordinates product marketing for flagship events and releases.

Responsibilities:

• Support product marketing leadership in defining the relationship between Qualified, Piper and the broader Salesforce ecosystem — clearly answering the questions that come up daily in the field
• Develop enterprise-ready positioning assets that address long-term roadmap, architectural relationships, and integration vision (Data Cloud, MCP, Service Cloud, Agentforce Agents etc.)
• Become a strong expert on competitive positioning within the Salesforce ecosystem, with a strong POV on how Qualified wins better together with Salesforce's own solutions
• Collaborate with cross-product marketing and GTM leadership to keep positioning sharp as the product and integration story evolves
• Drive cross-cloud positioning enablement programs in partnership with Sales Enablement, Sales Leadership, and Product Marketing
• Lead product marketing workstreams for flagship events (e.g., Dreamforce), coordinating slides, demos, production, and legal review across session content
• Partner with onsite staff and demo teams to ensure consistent narrative and positioning at every touchpoint
• Drive post-event enablement follow-through, translating event narrative into lasting field-ready assets
• Support go-to-market planning and execution for Piper product releases — from positioning through launch readiness, timing, and cross-functional rollout
• Partner with Product and Product Management to translate roadmap into clear, sellable launch narratives and timelines
• Build and run launch tiering frameworks, aligning scope and investment to the size and impact of each release

Requirements:

• 5–8 years of product marketing experience
• Proven track record driving success in a role that spans product positioning & messaging or sales enablement
• Deep familiarity with the Salesforce ecosystem (Agentforce, Sales Cloud, Marketing Cloud, or similar) and comfort navigating technical positioning, especially with AI agents
• Strong written communicator who can translate complex concepts into crisp narratives for sellers, customers, and executive audiences
• Highly collaborative
• Comfortable operating in a fast-moving, post-acquisition environment with shifting priorities and lots of ambiguity
• ideally in B2B SaaS
• experience at a Salesforce ISV or within the Salesforce ecosystem is a strong plus
• Background in competitive intelligence / competitive strategy a plus