Senior Product Marketing Manager

AMSOIL INC. is hiring a Senior Product Marketing Manager to lead product portfolio strategy and commercial growth across its lubrication and grease product categories. The role owns go-to-market planning, product lifecycle and commercialization, market intelligence, financial performance, customer-focused messaging, and cross-functional leadership.

Responsibilities:

• Develop and execute a strategic plan for portfolios aligned with company goals, customer needs, market opportunities, and financial expectations
• Own portfolio architecture, product positioning, pricing strategy, product mix, lifecycle decisions, and long-range portfolio priorities
• Assess portfolio performance and recommend investments, improvements, rationalization, or end-of-life actions to improve revenue, margin, and strategic fit
• Prioritize new product and customer opportunities based on market potential, strategic alignment, resource requirements, profitability, and probability of success
• Lead category planning across B2B, B2C, distribution, and private-label channels
• Develop and execute go-to-market strategies covering product, price, place, promotion, and people
• Define target markets, customer segments, buyer needs, value propositions, competitive positioning, channel strategies, and launch plans
• Partner with Sales to support customer opportunities, strengthen sales effectiveness, and develop tools that clearly communicate product value
• Provide strategic support for distributor relationships, channel engagement, and commercial programs
• Guide private-label opportunities by assessing customer requirements, portfolio fit, competitive considerations, operational complexity, and financial return
• Engage with customers, distributors, and industry partners to gather insights, validate opportunities, and strengthen market understanding
• Lead the product lifecycle from opportunity identification and business case development through launch, growth, optimization, and end-of-life
• Lead cross-functional Stage Gate initiatives and ensure market, customer, financial, operational, technical, and commercialization requirements are clearly defined
• Coordinate product launches, including positioning, pricing, claims, naming, packaging, sales readiness, channel readiness, and performance measurement
• Manage multiple complex projects and customer opportunities while maintaining clear priorities, ownership, timelines, risks, and decision points
• Conduct market research to monitor customer needs, industry trends, competitor offerings, emerging technologies, regulatory considerations, applications, and pricing
• Use quantitative and qualitative insights to identify growth opportunities, market gaps, portfolio risks, and competitive threats
• Translate technical performance and application requirements into customer-focused value propositions and differentiated market positioning
• Establish a fact-based understanding of market size, addressable opportunity, customer economics, channel dynamics, and competitive alternatives
• Develop and track portfolio forecasts, growth plans, revenue, gross margin, pricing performance, and other key business measures
• Support budgeting, demand planning, and S&OP processes with clear assumptions, risks, and opportunities
• Evaluate pricing actions, cost changes, profitability, investment requirements, and business cases
• Define success measures for portfolio initiatives and communicate results, risks, and recommendations to leadership
• Lead the development of compelling product messaging, value propositions, claims, and technical-to-commercial content across relevant channels
• Partner with technical and regulatory teams to ensure product claims are accurate, supportable, differentiated, and appropriate for the intended market
• Guide development of sales tools, training, product literature, digital content, competitive comparisons, and launch materials
• Ensure consistent portfolio messaging across B2B, B2C, distribution, and private-label applications
• Influence and align cross-functional teams without relying solely on formal authority
• Create clarity around priorities, ownership, tradeoffs, customer commitments, and business decisions
• Present portfolio strategies, business cases, recommendations, and performance updates to senior leadership
• Mentor and support Product Marketing Coordinators or other team members as assigned

Requirements:

• Bachelor's degree in Marketing, Management, Business, Engineering, Chemistry, or related field required
• Minimum of 10 years of relevant experience in strategic planning, product management, and product marketing
• Minimum of 5 years of direct experience in the lubricants, grease, base oil, additives, metalworking fluids, industrial fluids, or specialty chemical industries
• Demonstrated experience leading portfolio strategy, go-to-market planning, product lifecycle management, and cross-functional commercialization efforts
• Analytical and strategic thinking skills
• Strong knowledge of marketing trends, best practices, and resources
• Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position
• Strong knowledge of common financials; cost of goods sold, gross margin, etc
• Excellent communication and interpersonal skills
• Detail oriented with excellent organization and project management abilities
• Self- motivated with the ability to work collaboratively in a fast-paced environment
• Strong management skills with the ability to supervise others
• Proficient in Microsoft Office products
• MBA
• Master of Business Administration degree or other relevant advanced degree
• Direct experience with grease applications, formulation technologies, industry specifications, testing, packaging, or manufacturing
• Experience managing distributors, private-label programs, or complex channel strategies
• Experience leading cross-functional Stage Gate or new-product-development processes
• Experience developing customer-focused value propositions and commercializing technical products