Channel Marketing Manager

LeapXpert is hiring a Channel Marketing Manager to grow partner-sourced and partner-influenced pipeline globally. The role owns channel marketing plans, partner recruitment and enablement, joint campaigns, co-selling support, partner events, and pipeline and ROI reporting.

Responsibilities:

• Own the global channel marketing plan, including joint marketing plans with strategic partners
• Take new partnerships and integrations to market with content, webinars and field activation to generate more revenue via channels
• Recruit, onboard, and enable partners, and shorten the time from signed partner to first closed deal
• Audit our partner programs, tools, and content, starting with the partner portal and partner pages on our website, and fix what's slowing partners down
• Translate agreed PMM positioning into finished partner assets and campaigns, gathering inputs and driving delivery independently
• Turn LeapXpert messaging into campaign-in-a-box kits partners can run: emails, webinars, landing pages and co-branded content
• Support co-selling between partners and our global sales teams, from deal registration through joint account plans
• Proactively identify, apply for and secure market development funds (MDF) from partners to expand campaigns that generate pipeline. Manage fund utilization, claims, and ROI reporting
• Own the partner events calendar, from planning and budgeting to execution and pipeline measurement
• Use CRM and marketing automation to run recruitment, onboarding and activation at scale
• Report on partners onboarded, time to first deal, partner-sourced and influenced pipeline, and event and MDF ROI

Requirements:

• 8+ years of B2B SaaS marketing experience, including 5+ in channel or partner marketing for enterprise sales across multiple regions
• Experience activating partners across segments, from enterprise down to SMB
• A track record of building channel programs that generated measurable partner-sourced pipeline
• A portfolio of assets you wrote and campaigns you launched, with examples to share
• Hands-on experience with Microsoft or a similar technology alliance, including co-sell and marketplace
• Working knowledge of reseller, SI, MSP, distributor and master agent models
• Direct experience managing MDF budgets, approvals, claims and ROI, and maintaining partner portals
• Proficiency with Salesforce or HubSpot, marketing automation, and a PRM platform
• Experience marketing to regulated industries, especially financial services
• Experience with public sector channels, including government aggregators
• Multilingual proficiency: preferably Spanish (in addition to English)