Senior Marketing Manager

Remote is hiring a Senior Partner Marketing Manager to lead end-to-end marketing strategy and execution for strategic embedded partners. The role focuses on scaling joint go-to-market programs, building partner engagement, and driving measurable partner-sourced and partner-influenced pipeline.

Responsibilities:

• Own partner marketing strategy & execution
• Build and run annual/quarterly joint GTM plans per partner, including goals, audience, messaging, channels, and success metrics
• Translate partner objectives into an execution roadmap across Remote marketing motions
• Drive weekly execution cadence and partner comms; remove blockers and maintain momentum
• Drive internal partner-team engagement & activation
• Create targeted engagement programs for internal partner teams (e.g., seller enablement, leadership touchpoints, field activations, and internal campaigns) to make Remote the default and preferred global HR solution across their ecosystem
• Increase Remote brand recognition and preference inside partner organizations through sustained, repeatable activation motions and clear value messaging
• Drive partner-sourced and partner-influenced pipeline
• Design and execute integrated campaigns (webinars, content, email/lifecycle, events, landing pages, marketplace/in-product placements, and paid amplification where relevant)
• Integrate partners into Remote’s ABM, field activation, and demand-gen motions in the US
• Define reporting and optimisation loops; identify drivers vs diluters and reallocate effort accordingly
• Post-launch momentum & channel embedding
• Own the post-launch plan to continue building awareness and momentum
• Proactively place Remote inside partner channels (partner comms, marketplaces, in-product, seller enablement, partner events and more)
• Build repeatable playbooks that scale beyond a single partner
• Partner enablement & co-sell readiness
• Create and maintain partner enablement toolkits: messaging, campaign kits, sales collateral, field activation packs, and GTM calendars
• Partner with Sales Enablement to ensure sellers know how to position effectively position the joint products
• Operating model, budget & stakeholder management
• Own program governance: plans, timelines, briefs, approvals, and retrospectives
• Manage budget and ROI reporting for partner marketing activities and events
• Coordinate across partner stakeholders and internal teams to ensure delivery quality and brand consistency

Requirements:

• 8+ years of experience in B2B SaaS marketing, with deep experience in partner / ecosystem / channel / field marketing
• Proven track record owning partner GTM programs that drive pipeline outcomes (not only activity)
• Experience running complex, multi-stakeholder partner launches and post-launch growth programs
• Strong experience building integrated programs across channels (events/field, email/lifecycle, content, paid, social, web)
• Confidence managing partner marketing budgets, MDF/co-funding, and ROI reporting
• Strong operational rigor: planning, prioritization, and program governance across multiple partners
• Demonstrated ability to build joint partner marketing plans tied to commercial goals and seller motions
• Experience collaborating with Sales leadership and partner stakeholders on execution and follow-through
• Strong measurement mindset: ability to define KPIs, reporting, and optimisation loops with Marketing Analytics and RevOps
• Comfortable operating in ambiguity, setting direction, and driving decisions across teams
• Experience with marketing and sales tooling (e.g., Salesforce; marketing automation; reporting dashboards)
• Experience managing and creating partner event sponsorships (e.g., conferences, field activations, partner-hosted events) including budgeting, activation planning, and ROI measurement
• Partner marketing experience with complex, enterprise-level HR organizations (e.g., large HRIS / payroll / benefits ecosystems) and the ability to drive internal stakeholder engagement inside those partner orgs