Sr. Technical Product Marketing Manager

HeroDevs is hiring a Sr. Technical Product Marketing Manager to own go-to-market strategy for its security-focused developer products. The role develops positioning and messaging, leads launches and campaigns, enables sales, uses customer and market insights to guide strategy, and collaborates across product, sales, and marketing to drive adoption and revenue.

Responsibilities:

• Develop clear, differentiated positioning and messaging for HeroDevs products and services
• Translate complex technical capabilities into customer-centric value propositions
• Continuously refine messaging based on market feedback, competitive dynamics, and performance data
• Lead end-to-end GTM planning for product launches, feature releases; open source end-of-life events; CVE announcements, and theme-based campaigns
• Define target segments, ideal customer profiles (ICPs), and channel strategies
• Partner with demand generation to execute integrated, multi-channel campaigns
• Ensure messaging resonates with technical audiences including developers, security engineers, DevSecOps practitioners, and open source communities
• Build and refine customer personas and segmentation strategies
• Leverage Voice of Customer (VoC), sales feedback, and product usage data to inform strategy
• Conduct market and competitive analysis; develop battlecards and win/loss insights
• Translate insights into actionable recommendations for product and leadership teams
• Create high-impact sales materials (pitch decks, one-pagers, FAQs, objection handling guides)
• Equip sales teams with clear narratives and competitive positioning
• Partner closely with sales leadership to align on pipeline priorities and deal strategy
• Drive content strategy across the full buyer journey (top to bottom funnel)
• Partner with content and brand teams to ensure consistency and quality
• Contribute to technical thought leadership that strengthens HeroDevs’ market presence
• Define KPIs and success metrics for product marketing initiatives
• Analyze campaign and product performance to identify opportunities for improvement
• Use data to continuously optimize GTM effectiveness
• Act as a central connector across product, sales, marketing, and leadership teams
• Lead cross-functional initiatives to ensure alignment and execution
• Influence product roadmap decisions through customer and market insights

Requirements:

• 6+ years of product marketing, including 3+ years in a technical or developer-focused role
• Proven success driving measurable business outcomes (pipeline, revenue, adoption—not just awareness)
• Experience working within or alongside strong PLG (product-led growth) motions
• Comfortable engaging with engineers and technical buyers
• Strong understanding of CI/CD pipelines, DevSecOps workflows, and software supply chain security
• Familiarity with open source ecosystems, licensing models, and developer adoption patterns
• Ability to translate complex technical features into clear, compelling narratives
• Strong positioning and messaging skills with experience scaling across channels
• Hands-on experience executing campaigns in developer and security channels (e.g., technical content, GitHub, community platforms, events, paid media)
• Data-driven approach to planning, measurement, and iteration
• Excellent written communication across formats ( technical content sales materials, and more)
• High ownership and self direction—you drive outcomes, not just tasks
• Strong cross-functional collaborator with the ability to influence without authority
• Comfortable operating in ambiguity and moving quickly while maintaining quality
• Skilled at building trusted relationships across teams
• Background in open source or developer ecosystems is a strong plus
• Experience in software supply chain security, SBOM, or open source security
• Familiarity with compliance frameworks (SOC 2, FedRAMP, CISA, etc.)
• Exposure to end-of-life software management, dependency patching, or vulnerability remediation
• Experience with usage-based or PLG GTM strategies in a developer-focused companies
• Active participant in developer or open source communities