Events Marketing Manager Job Details | stratasys

Stratasys develops 3D printing solutions for industries including aerospace, automotive, healthcare, and manufacturing. The Events Marketing Manager leads North American tradeshow and event strategy, delivering brand-building and demand-generation programs while managing execution, budgets, partners, and performance measurement.

Responsibilities:

• Develop and manage the annual events calendar and execution plans in partnership with marketing leadership and sales teams
• Coordinate timelines, deliverables, resources, and cross-functional dependencies for major industry tradeshows, conferences, symposiums, roadshows, customer events, and virtual programs
• Ensure all events align with company objectives, target audiences, and strategic marketing initiatives
• Develop event budgets and support annual planning activities
• Track committed and actual event expenses, maintain forecasts, and identify budget variances
• Recommend adjustments and optimization opportunities to maximize return on marketing investment
• Manage large-scale custom tradeshow exhibits and booth environments through exhibit house partnerships
• Oversee event design, creative development, fabrication, approvals, installation, execution, and dismantling activities
• Manage smaller tradeshow programs, regional events, displays, and event kits while maintaining a consistent brand presence
• Lead relationships with exhibit houses, event organizers, logistics providers, venues, general contractors, and other suppliers
• Manage vendor selection, contract negotiations, project deliverables, and performance expectations
• Ensure all external partners deliver against quality, timeline, budget, and service requirements
• Manage event logistics including shipping, booth materials, product displays, giveaways, scheduling, staffing, installation, and on-site operations
• Coordinate with venues, contractors, and internal stakeholders to ensure seamless event execution
• Anticipate risks, resolve issues proactively, and ensure compliance with venue requirements, labor regulations, and event standards
• Partner with Sales, Product Marketing, Application Engineering, reseller partners, and marketing teams to align event objectives and messaging
• Lead event readiness reviews, staffing plans, engagement strategies, and promotional activities
• Execute programs designed to drive attendance, booth traffic, customer engagement, lead generation, and pipeline growth
• Track attendance, engagement metrics, lead generation, lead quality, budget performance, and pipeline contribution
• Deliver post-event reports, quarterly business reviews, annual performance summaries, and strategic recommendations
• Continuously improve processes, workflows, and event effectiveness through lessons learned and best-practice implementation
• Manage inventory and logistics associated with printers, printed samples, exhibit materials, and demonstration equipment used at events

Requirements:

• Bachelor's degree in Business, Marketing, Communications, or a related field
• 8+ years of experience planning, managing, and executing marketing events, tradeshows, or experiential programs
• Demonstrated experience managing custom-built exhibit programs through exhibit houses and external vendors
• Experience managing event budgets, forecasting expenses, and delivering programs within budget expectations
• Strong project management and organizational skills with the ability to coordinate multiple events simultaneously
• Experience collaborating with cross-functional stakeholders, vendors, and external partners without direct authority
• Strong communication, negotiation, and vendor management skills
• Experience supporting manufacturing, industrial technology, OEM, software, or other complex B2B industries
• Experience utilizing CRM platforms such as Salesforce for lead management and event performance reporting
• Experience measuring event success through demand generation metrics, pipeline contribution, and marketing ROI
• Experience supporting multiple product lines, technologies, or business units within a global organization
• Familiarity with additive manufacturing, advanced manufacturing, or industrial technology markets