Customer Marketing & Advocacy Manager

HR Acuity is hiring a Customer Marketing & Advocacy Manager to lead customer marketing and advocacy initiatives. The role builds programs to grow customer engagement and ARR, develops a referenceable customer pool, and amplifies customer voices through reviews, case studies, events, and other advocacy opportunities.

Responsibilities:

• Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions
• Measure and report on marketing-influenced ARR and pipeline from customer programs
• Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side
• Collaborate with the Product Marketing Manager on customer communications for seasonal product releases
• Synthesize NPS survey data and deliver findings and recommendations to leadership
• Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates
• Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms
• Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets
• Identify, recruit, and nurture customer advocates and ambassadors
• Expand the referenceable client list and improve time to fill for reference requests
• Support customer speakers for events, webinars, and thought leadership opportunities

Requirements:

• 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS
• Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice
• Experience running ARR-influenced marketing programs with measurable outcomes
• Hands-on experience building and managing a customer reference pool --reference calls, case studies, G2 reviews, and advocacy activation
• Experience running NPS surveys and synthesizing data for leadership
• Comfortable being the primary owner of a customer marketing function on a lean team. This role is not a fit for someone who has spent their career on a customer marketing team of 20 or more
• Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools
• Strong project management skills with the ability to manage multiple programs simultaneously
• Bachelor's degree in Marketing, Business, or a related field preferred
• HR tech experience
• Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing)